Euphemia: “Il binomio viaggi-sport boost per la crescita”
🏆 Euphemia, part of Lab Travel, achieved a 2024 turnover of 62 million euros through sports events. For example, approximately 900 fans traveled with them for Bologna's Champions League matches in Liverpool and Birmingham in October. They also organized less mainstream fly-fishing trips in partnership with Italian Fly Fishing, targeting foreign clients in Piedmont, Marche, and Trentino-Alto Adige. Michele Zucchi, Euphemia's CEO, and Ezio Barroero, President of Lab Travel, emphasize the combination of sports and travel and support youth sports societies.
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