Conferenze e Fiere

🍺 At Beer&Food Attraction 2025, Birra Peroni’s Marketing Director Viviana Manera discussed the company's focus on Peroni Nastro Azzurro 0.0, reflecting commitment to responsible consumption and the rising demand for non-alcoholic beers. Manera highlighted the growing importance of this segment to consumers wanting to enjoy beer without alcohol. The partnership with Scuderia Ferrari will involve fan-centered activations. Additionally, Birra Raffo gained visibility at the Sanremo Festival through a collaboration with artist Serena Brancale.

🍰 Elisa Zanelli won "Emergente Pastry Chef" in January 2019 at Sigep. The contest, paused due to the pandemic, resumed in November 2021 at Irca Academy with Debora Vella winning. Riccardo Bazzo triumphed in 2023, now part of a project in Hangzhou, China. The 2025 "EmergentePastry" finale is set for February 27 at CAPAC in Milan. Finalists from various regions will compete in front of a jury of master pastry chefs and industry journalists. Contestants include Francesco De Padova, Michele Di Leva, Nicoletta Nocerino, Matilde Morandi, Greta Campione, Alessandro Franchi, Federica Corvasce, Federica Bagnarelli, and Raffael Werner. Event sponsored by companies like Agugiaro & Figna Molini and Barry Callebaut.

🍴 Giancarlo Perbellini, chef of Casa Perbellini 12 Apostoli, won "Cuoco dell'Anno" at Identità Milano and earned three Michelin stars in November 2024 in Modena. Celebrating the 20th anniversary of Identità Milano, he received the "Tipicità Italiana in Cucina" award. At Identità Milano 2025, Perbellini held a lecture on February 23 titled "Il vegetale, radici contemporanee," featuring dishes "Il tonno e l’insalata" and one dedicated to Maria Callas.

🍻 On March 3rd, from 12:00 to 19:00, Florence hosts the mixology event "My Spirits", organized by Partesa. At Teatro Cartiere Carrara, over 100 spirits from 21 producers and 50+ author cocktails across 16 Mixology Stations are showcased. Special features include Liq.ID's new alcohol-free Upper Spritz and bartending live shows by renowned Italian bartenders like Bruno Vanzan. Entry is free with online registration; masterclasses have limited spots. Partesa, part of HEINEKEN Italy, serves over 34,300 Ho.Re.Ca clients with a 7,400 product portfolio.

✈ easyJet's winter season 2025/2026 runs from December 15, 2025, to March 22, 2026, offering 4 million seats on over 20,000 flights to and from Italy. New destinations include the Canary Islands—Lanzarote, Fuerteventura, Tenerife from Milan Malpensa, and Gran Canaria from both Milan Malpensa and Naples—as well as the Red Sea spots of Sharm El-Sheikh, Hurgada, and Marsa Alam accessible from Naples and Milan Malpensa. Cultural destinations from Milan Malpensa include Rabat and Marrakech, the latter also from Naples. Flights from Milan Linate to Copenhagen, Oslo, and Vienna, and from Rome Fiumicino to Brussels, Munich, or Zurich, are available.

🛡 The Special Olympics World Winter Games' "Fiamma olimpica della speranza" arrived in Rome Fiumicino from Athens yesterday. Celebrating the 13th edition, the event will take place in Turin from March 8-13, with 1,500 athletes from 102 countries. Italian officials, including Tourism Minister Daniela Santanchè and Sports Minister Andrea Abodi, welcomed the flame before it heads to the Vatican and then to Piedmont.

🍀 Ireland Week in Milan, from March 9-17, celebrates St. Patrick's Day and Irish culture. Maria Sheehy, Irish Consul in Milan, notes strong Italy-Ireland connections with numerous flights. There are 18 Italian cities connected to 5 Irish airports, including Dublin, Cork, Shannon, Ireland West Airport Knock, and Belfast. Milan-Belfast route reactivates in March, with Aer Lingus and Ryanair expanding fleets and routes. Italy confirmed as the sixth-largest visitor source to Ireland in 2024, with an 11% increase over 2023, surpassing the international average growth of 10%. Tourism Ireland aims to spread tourism benefits across all counties and promote year-round travel for Italians, focusing on regenerative tourism.

🍰 Portrait Milano's Cake Couture initiative celebrates Milan Fashion Week by merging fashion and high-end pastry, inspired by Salvatore Ferragamo's iconic shoe designs from the 1930s-50s. Pastry chef Cesare Murzilli crafted six cakes, mirroring the timeless design of Ferragamo's creations, available at the 10_11 Bar, Giardino, Ristorante. Cakes like "Dama," "Rainbow," "Avanguardie," "Damigella," "Iride," and "Argo" pay homage to Ferragamo's innovative style and Italian tradition.

🏦 The Grand Hotel Sitea in Turino first opened on February 19, 2025. During the Covid pandemic, it was discovered that the hotel had no locks or keys as it had never closed before. Emiliano Lera founded the hotel; his family continues to run it four generations later, maintaining its independence. Long-time waiter Paolo spoke German to his dog and, after his passing, his grandson was unknowingly hired in the kitchen. Beppe Loi, the head barman for 40 years, created a cocktail that won a contest and is still served. General Manager Fabrizio Musso began working at the hotel at 18 and is now likening it to his family and home. Actor Marcello Mastroianni once waited to personally thank Musso. Centennial celebrations include a special menu by executive chef Davide Scabin and an initiative in collaboration with EBT, Exclusive Brands Torino, to highlight local entrepreneurial history. Federico and Nicolò Buratti aim to use the hotel to tell these stories and foster creative energies.

🏙 Rome's "City Tourism Promotion Plan for 2025 and 2026," approved by the city council, aims to enhance its image as an ideal destination for city breaks and boost the luxury segment. Rome led Italy in the MICE segment in 2023, hosting 119 congresses and ranking 7th worldwide. The plan also aspires to position Rome as a lifestyle, highlighting fashion, sports, and major events.