Conferenze e Fiere

💥 Red Bull® launches Red Bull® Zero, a calorie-free, sugar-free energy drink with a distinctive tutti frutti, pineapple, and vanilla flavor profile. The marketing campaign "ZERO SCUSE" promotes an active lifestyle, offering a fitness challenge with rewards such as Red Bull® Spect glasses, Oracle Red Bull Racing E-Giftcards worth 150 euros, and a Red Bull® Hyrox experience for two. The 250 ml cans feature a matte blue design and are available in bars, supermarkets, and grills.

🍺 Expocook 2025 moves to Rome from March 23-26 after eight editions in Palermo, with the last one having 60,000 visitors. Organizer Fabio Sciortino aims to highlight Italian culinary excellence with over 250 exhibitors across 25,000 square meters in two pavilions and twelve thematic sectors. The event, featuring guests like Mauro Uliassi and Ernesto Iaccarino, focuses on food sovereignty and expects to see Italian cuisine recognized by UNESCO. The free-to-enter fair at the Nuova Fiera di Roma includes masterclasses, cooking shows, and competitions, such as the Expocook Pizza World Competition.

🍺 The 6th "Timossi Experience" is set for March 25-26, 2025, in Genova at Magazzini del Cotone, featuring 4,000+ sqm of exhibition space and 180+ companies. Open to the public on March 26 from 14:00 to 18:00 (€20 entry). Key events include Arena Talk sessions on industry trends, sustainability, market tendencies, and coaching techniques, with experts and institutional representatives. Also includes "Fuori Experience" and "Timossi Awards" for best tastings. Timossi, established in 1952, is a Horeca distribution leader in Liguria and Northwest Italy, with a €70 million turnover and part of a group including 1492 Coloniale Group and MOG Mercato Orientale Genova.

🏆 Chef Matteo Terranova from La Stua de Michil in Corvara in Badia, BZ, won the Italian selections for Bocuse d'Or at Lingotto Fiere, Turin. He will proceed to the European selections and potentially the world final in Lyon from January 21-25, 2027. Riccardo de Palma received the best Commis award, and Simone Vesuviano claimed the best fish dish. Teams had 5 hours and 35 minutes to prepare two hot dishes for 8 people, featuring local specialties like Coniglio Grigio di Carmagnola and Vino Barolo DOCG.

🏌️ The 13th "Amazing Thailand & Thai Airways Golf Cup" starts on March 22, with a final on September 21 at Albarella Golf Links. The tournament features 10 stages across Italian golf clubs and offers travel trolley prizes. Partnered with Rotary golf international for 5 stages plus the national final, it's recognized by the Italian Golf Awards 2025 in the 'Golf Circuits' category.

✈️ "Torino Airport incontra le agenzie di viaggi" workshop highlighted Torino's summer network and new services with over 90 travel agents and 17 exhibitors including airlines, tourism boards and tour operators. New routes announced for summer 2025: Sharm el Sheikh, Chisinau by Flyone, Bucharest by Dan Air, Olbia by Ita Airways. Attendees included representatives from Belgium, Israel, Spain (Catalonia), and airlines like Air France-KLM, FlyOne, ITA Airways, Lufthansa/Air Dolomiti, Royal Air Maroc, Turkish Airlines, Vueling. The event facilitated one-on-one meetings to connect agents with exhibitors.

🏕 Leonardo Massa, VP Southern Europe of MSC Cruises, upholds the Mediterranean as the focal point for the industry's investments for summer 2025 and beyond. MSC Cruises plans a wide range of offerings in both the Western and Eastern Mediterranean. Costa Cruises introduces "Sea Destinations" and "Land Destinations," including an unprecedented 8-day 'fly & cruise' itinerary to the Canary Islands, Morocco, and Madeira, facilitated by direct flights to Gran Canaria and Tenerife. The Mediterranean remains a top region alongside the Caribbean for MSC's efforts to maintain its leadership.

📍 In Sitka, Alaska, a referendum on May 30 will let residents vote on capping cruise ship tourists to 4,500 per day and 300,000 annually, with dockings limited to 6 days a week. If passed, the limits will take effect in 2026. Before the pandemic, Sitka cruise traffic peaked at 289,753 passengers, rising to 383,000 in 2022 and 585,000 in 2023, prompting the proposed limits.

📍 Bluvacanze.it launches as a renewed web project and content delivery platform, aiming to inspire travelers with articles, videos, and podcasts. Developed by Gruppo Bluvacanze, it integrates emotional elements, storytelling, and advanced technology, marking an evolution in customer communication. The platform, designed in collaboration with digital media agency t2ó Italia, features a 'mobile-native' infinite scroll layout, akin to a digital library or TV environment. Marco Orlandi, the chief digital consumer experience officer, highlights its distinctiveness as both an inspirational channel and a sales tool for their travel agencies.

✈ Starting May 28, Eva Air will operate four weekly flights from Milan Malpensa to Taipei with Boeing B787-9 aircraft featuring Economy, Premium Economy, and Royal Laurel classes. The new Premium Economy Class offers 28 seats with a 2-3-2 configuration, 42 inches of pitch, and a cradle recline of 8 inches. Each seat is equipped with a 15.6-inch widescreen monitor, multifunctional entertainment system control, USB ports, and a power outlet. The seats are wheelchair-accessible, and Eva Air has partnered with Hunter for elegantly designed amenity kits in Premium Economy.