Innovazione

📊 Circana and TradeLab announce the launch of Top Trade OnTheMap, a cloud-based geomarketing solution aimed at optimizing sales planning, operational management, and territorial development. The platform integrates Circana's category potential data and Italian modern distribution census with TradeLab's OnTheMap Geomarketing, developed in collaboration with Noovle-TIM Enterprise. Features include georeferenced sales points, heat maps, area selection, and territorial analysis. Daniele Gilli of Circana highlights its data-driven decision-making capabilities, while Massimo Viganò of TradeLab emphasizes the enhanced platform's strategic development support. Circana serves over 7000 producers and distributors worldwide, while TradeLab has been providing strategic marketing analysis and consultancy since 1999.

🏖️ MHR announces the fifth edition of MHR AWARDS, the Oscar of Italian tourism, recognizing outstanding achievements in the industry over the past year. The award ceremony is set for Tuesday, December 10, at The St. Regis Rome. A prominent jury, led by Palmiro Noschese, will select 15 winners from various categories including hotels, innovation, and sustainable tourism. Nominations are now open via email at info@mhrtourismawards.it or through the website mhrtourismawards.it.

☕ Nespresso launched N°20 for the Original line in September last year, a 100% Nespresso-exclusive coffee variety developed after 20 years of research. Coffee masters crossed two top-tasting Arabica plants and chose Colombia's Cauca and Caldas regions to plant one million N°20 trees, tended by 59 farmers. The result: a coffee with distinctive orange blossom, fresh citrus, and jasmine notes. N°20 also received the Q Coffee™ certification from the Quality Coffee Institute. Limited editions for Original and Vertuo lines will be available from October 7, 2024. Customers can taste N°20 alongside a specially created biscuit by Chef Viviana Varese in selected Nespresso Boutiques from October 10-13 and at POLPO Semplicemente Pesce from November 1-3, 2024.

🔒 Domia by AGB is a smart access control system designed for various hospitality facilities, from B&Bs to large hotels. It supports RFID, smartphone, and remote opening via electronic locks or wall readers. The IoT-based system can operate both offline and online, connecting to the property's Wi-Fi, minimizing wiring for easy installation. Its core, the Accexi software platform, is a cloud-based, scalable system accessible through a browser, offering advanced management and control features for guest experiences and operations, including real-time room status. AGB will showcase Domia at the SIA in Rimini from October 9 to 11 and can be found at stand 028 in pavilion D1.

🏦 Custom Group, a retail and Horeca market hardware and software integration leader, opens new offices in Naples, via Atellana n.65 Arzano, highlighting its commitment to supporting southern Italy partners and customers. Carlo Stradi, President of Custom Group, emphasizes the strategic partnership role in the South, bringing innovation and advanced software solutions to a competitive market. Custom Group's unique integration capability streamlines operational management and enhances customer experience and operational efficiency. The new Napoli facility offers an extensive market range of solutions, including cash registers, PC-POS, scales, self-order kiosks, click and collect lockers, and vending machines to meet the growing digital consumer demands. Custom Group, with over 31 years of innovation, has 11 companies, international presence, and 32 proprietary patents, aiming to simplify daily life through user-friendly technology.

🍪 OREO, owned by Mondelēz International, innovates with a new recipe enhancing cocoa and reducing sugar. The refreshed brand also features a modern, bold design. Violaine Menard, Innovation Manager, introduces "the tastiest OREO biscuit ever". The upgrade will span the entire OREO portfolio, supported by a 7-week marketing campaign in Europe including TV, digital platforms, and in-store events. Mondelēz International, with a 2023 net revenue of $36 billion, leads global snacking with famous brands like Cadbury and Milka.

🎬 In 2024, 44% of Indian travelers draw inspiration from TV shows and movies for travel destinations and activities. 58% are drawn to iconic locations featured on screen, while 57% wish to immerse in the culture depicted. Social media influences 66% of Indian travelers, with 76% inspired by friends and family's profiles, and 55% by celebrities. Indians find trip planning stressful (42%) but seek to simplify by booking flights (62%), activities (47%), and special dining (50%) along with accommodation, eager for a stress-free experience. Santosh Kumar from Booking.com highlights their platform's role in streamlining travel planning.

☕ De’Longhi's automatic coffee machine Rivelia features elegant design, innovative technology, and advanced functionality. The Bean Switch system allows easy switching between coffee blends, and Bean Adapt technology facilitates finding the ideal grind with up to 13 levels. Rivelia can prepare up to 16 different drinks with LatteCrema Hot. The new LatteCrema Cool Upgrade Set enables Rivelia to make cold beverages, maintaining quality in both hot and cold options. Rivelia is designed to be a personal barista with a sleek, compact design suitable for any kitchen.

🍕 Giuseppe Vesi, a renowned Neapolitan pizza chef, collaborates with ChatGPT to create twelve innovative pizza recipes, focusing on unrefined flours, local products, and gourmet elements. AI suggests four pizzas for his official menu: Marinara Vesuviana with Carosella flour and Piennolo del Vesuvio tomatoes; Fumo e Terra with cold-smoked Bianchina wheat and black chickpea cream; a sweet pizza with whole wheat, Sorrento walnuts, and buffalo ricotta; and a flavorful pizza with Merzellina flour, Cetara anchovy sauce, and Cilento's yellow tomatoes. The experiment merges tradition with innovation, enhancing culinary experiences.

✈ Wizz Air CEO Jozsef Varadi promised investment in Italy, signaling an intent to grow, especially after establishing their first Italian base during 2020. The company aims to double its market share and is working towards a 500-aircraft fleet. A new pilot training center in Rome represents their major Italian base and future expansion plans.