Innovazione

🏢 Brand Usa and Naar Bespoke Travel concluded a co-marketing operation at the National Railway Museum in Pietrarsa, Naples. Erica Melegari and Antonella Murgolo presented train travel itineraries from Washington DC, accessible via direct flight from Rome by Ita Airways. Throughout 2024, various initiatives, including webiNaar, promote train travel and social media communication. Jackie Ennis of Brand Usa noted a 21% increase in Italian travelers to the US from January to July 2024, surpassing 2023's 467,688 visitors with 566,121 arrivals. The partnership aims to diversify US tourism experiences for Italian and international travelers.

🏠 Italcares, a digital platform co-financed by Italy's Ministry of Tourism, was launched on October 23 in Rome, featuring over 50 thermal and health facilities with more than 200 treatments and 20 programs. Aimed at both foreign tourists and Italian citizens seeking health and prevention excellence, the platform integrates with the Tourism Digital Hub on italia.it. President of Confindustria Federterme, Massimo Caputi, emphasizes Italcares' ability to bridge Italy's gap with countries like Spain, France, and Slovenia in medical tourism.

🏠 Airbnb's "Winter Release 2024" update introduced a co-host network to simplify short-term rental management and over 50 tools to facilitate guests' journey from search to check-out. The co-host network allows hosts to delegate tasks such as listing setup, accommodation prep, booking management, and ongoing guest support. An advanced algorithm recommends co-host profiles by evaluating over 80 parameters. New features also include a welcome tour, personalized destination suggestions, stay extension advice for discounts, optimized search filters, and a transparent check-out summary. For hosts, price suggestion tools, customizable quick responses, and a detailed earnings dashboard were added to reduce administrative tasks and enhance guest communication.

☕ La San Marco presents its latest espresso machine, E.LUXURY, at TriestEspresso Expo until October 26. The machine features 1 cm thick tempered glass, multicolor LED technology, and advanced MBV (multiboiler with pressure and temperature profiling) technology. E.LUXURY is available in 2 and 3 group versions and introduces the Low Effort Leva (LEL) and Quick Discharge System (QDS) technologies. Additionally, latte art champion Salvatore Riunno will host a workshop on October 25 at 13:00.

🏢 AI integration into business processes focuses on optimizing company revenues, particularly in the hotel industry, through Revenue Management Systems (RMS) that utilize advanced algorithms for demand, pricing, and room availability management. AI is used in RMS for predictive demand analysis considering historical, external, and internal data; dynamic pricing strategies are developed based on demand forecasts. AI in RMS adjusts dynamically, learning from user behavior and feedback, while considering data from multiple sources, which enhances forecast accuracy and thereby maximizes profits.

📌 Ponte Giulio, an Italian company, focuses on balancing aesthetics, comfort, and safety in their bathroom solutions, showcasing innovative shower and bathtub accessories at Cersaie. The SOLO Shower line offers steel columns in 20, 26, and 32mm diameters, doubling as safety handles to prevent accidents. The 650 EVO line features compact, leak-proof bathtubs measuring 110, 95, and 75 cm, occupying 0.60-0.77 m2, with a 42x32cm foldable seat, 150cm retractable shower hose, and a 16.5 cm step for easy access. Both OMNIA and HUG collections, designed with Daniele Trebbi, include safety handles supporting up to 150 kg and incorporate Help and Safety Air systems for emergency assistance and air sanitation. Biocompatible and featuring BioCote® antibacterial protection, these products ensure longevity and safety.

☕ Goglio, a flexible packaging sector leader, exhibits at Triestespresso Expo in Trieste until October 26, 2024, at Pavilion 28 BIS, Stand 5-6. Showcasing packaging innovations with a focus on environmental sustainability, including "ready for recycling" materials and the compostable coffee capsule with a patented degassing valve. Goglio MIND cloud platform promotes real-time monitoring and efficiency in packaging lines.

☕ Essse Caffè, founded in 1979 by Francesco Segafredo and his sisters Chiara and Cristina, has launched the Expresss capsule machine, an innovative high-quality coffee system for the restaurant and hospitality sector, targeting businesses like restaurants, B&Bs, bistros, wine bars, pubs, and seasonal kiosks. Expresss aims to deliver superior espresso with minimal maintenance, no waste, and significant energy savings. The system also offers a wide variety of beverage options, including soluble drinks like barley and ginseng.

🍸 In 2024, the Zombie cocktail celebrates its 90th anniversary, and the Mai Tai turns 80. The Mai Tai, a Tiki mixology emblem, was subject to a paternity dispute between Donn Beach and Trader Vic, with Vic winning in court. The International Bartenders Association (IBA) included the Mai Tai in its official cocktail list in 1987. The Zombie, crafted by Donn Beach in 1934, is known for its three-rum blend. The Dark’n Stormy, owned by Gosling Brothers Ltd., is the only cocktail with a trademarked name, invented post-WWI by a Royal Navy sailor.

💳 Dojo, a Paymentsense Ireland Limited brand, enters Italy with innovative payment technology for businesses, aiming to optimize payment times and simplify daily operations. In the first 6 months of 2024, card usage in Italy increased by 8.6% annually to €223 billion. Dojo's European expansion includes a launch in Spain earlier in the year and the establishment of a European HQ in Dublin, Ireland. In the financial year ending March 31, 2024, it recorded record revenues of €367 million, a 28% increase from the previous year's €285 million. Dojo processed over 2.2 billion transactions worth €50 billion in card volumes in the UK and Ireland in 2023. The Italian headquarters is located in Milan, led by Country Manager Antonio Di Berardino, with over 150,000 businesses served in the UK, Ireland, and Spain.