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Investimenti alberghieri, Italia al centro della scena: crescita a doppia cifra e outlook solido

📈 Nel 2025, il mercato degli investimenti alberghieri italiani ha raggiunto 2,5 miliardi di euro, con un incremento del 19% rispetto all'anno precedente. Roma guida con 630 milioni di euro, seguita da Milano e Venezia. Gli investitori stranieri costituiscono il 53% del totale. Le operazioni value-add rappresentano il 62% degli investimenti. Per il 2026, si prevede una crescita supportata dai Giochi Olimpici Invernali e da un interesse per asset prime e progetti di conversione.
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Prosciutto di San Daniele DOP: un motore di sviluppo per le persone e il territorio

🥜 2025, 650 professionals received training from the Consorzio del Prosciutto di San Daniele, with 2,300 operators from normal trade and Horeca participating in sessions. 5,500 consumers attended masterclasses. 32% of San Daniele del Friuli visitors come for the DOP ham, contributing to 160,000 tourists annually. The ham's economic impact totals over €1.15 billion, with €360 million in production revenue, generating an additional €2.2 per euro. The national DOP system exceeded €20.7 billion in 2024.
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Birra nel fuori casa: una ricerca svela trend di consumo e opportunità

🍺 In 2026, Beer&Food Attraction highlighted the strategic role of beer in Italy's HoReCa sector. According to AssoBirra's study with Ipsos Doxa, 62% of managers value beer for socializing, with 66% in hotels and 64% in bars. Lager/pils is preferred by 56%, while 36% opt for local craft beers. The Center of Italy leads in beer's social role at 69%. Sustainable practices like recycling are prevalent, yet structured actions remain limited.
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Fine wines, rallenta la domanda USA: il mercato verso un nuovo equilibrio

🍷 Bordeaux and Champagne dominated the fine wine market from February 6-12, 2023. Bordeaux's market share increased to 41%, up from 32.2% the previous week, while Champagne reached 17.8%. The U.S. buyers reduced their market share from 20% to 13%, with American wines at 4.6%. This reflects a cautious U.S. market, focusing on high-value purchases amid inflation and generational shifts. Tuscany's San Guido led the Italian wines, and Screaming Eagle's Sauvignon Blanc was popular.
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Opera celebra il Vermouth: eventi, degustazioni e menu firmato Stefano Sforza

🍷 Il 19 febbraio, a Via Sant’Antonio da Padova 3, si terrà una cena speciale al ristorante Opera Ingegno e Creatività, parte del Fuori Salone del Vermouth. Il menu, creato dallo chef Stefano Sforza, accompagnerà i vermouth della Cascina Tetti Battuti. Il Salone del Vermouth avverrà dal 21 al 22 febbraio, includendo degustazioni dei Vermouth di Torino Rosso e Bianco. Il menu degustazione costa 130 euro, con vermouth abbinato.
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Beer&Food Attraction 2026 fotografa un settore in evoluzione

🍺 Italian Exhibition Group's Beer&Food Attraction 2026 concluded on February 17. Craft beer consumption in horeca grew by 5% compared to 2024, despite a 20% increase in alcohol consumption awareness due to new road laws. Birra dell'Eremo from Assisi won "Birrificio dell'Anno 2026," with eight awards. The horeca market exceeds €100 billion, employing 1.5 million people. The dining share expanded from 9.4% to 15.6% over nine years, while low/no-alcohol beverages increased by 13%.
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Sicilia sempre più meta degli ‘explorers’ internazionali

🌍 Sicilia's appeal with international tourists has surged, with a 12.5% increase from both EU and non-EU markets, now making up 36% of its tourism. In 2025, Germany alone sent 2 million travelers. "Explorers," representing 60% of the leisure market, spend 18% more. Sicilia's diverse coastal and inland offerings, including slow itineraries and niche tourism, boost its competitiveness. Elvira Amata, the regional tourism minister, emphasizes the economic value of quality experiences.
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African Explorer: la scelta dei vettori al centro della programmazione

✈️ African Explorer plans for summer 2026 feature four airlines: Lufthansa Group, Qatar Airways, Emirates, and Turkish Airlines. Covering five destinations—Namibia, South Africa, Kenya, Tanzania, and Madagascar—Qatar Airways services South Africa and Tanzania, Lufthansa Group supports Namibia, Emirates operates flights to Kenya, and Turkish Airlines handles Madagascar. Alessandro Simonetti emphasizes the importance of airline reliability and excellence in travel planning.
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Kel 12 spinge sull’outdoor con la nuova Linea Active, parte il roadshow

🌍 Kel 12 launches a roadshow starting March 3, 2023, across Italy for its Linea Active program, focusing on outdoor travel by foot or bike. Spearheaded by Giuseppe Gaimari, it offers 80 varied trips, categorized by difficulty, emphasizing experience over luxury. The initiative includes 9 events with Europ Assistance and involves 200 travel agencies. Popular destinations include Val d’Orcia, Vietnam, and iconic locations like Everest and the Andes, aiming to enhance connections with nature and local communities post-pandemic.
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Rendere detraibili le spese per le vacanze: la proposta di Domenico Pellegrino

🏖 Aidit Federturismo Confindustria President Domenico Pellegrino proposes making vacations tax-deductible in Italy, akin to physiotherapy and veterinary care. Aimed at benefiting 3 million taxpayers, this 18-month trial could cost €459 million, offering €800 per person, and generate €100 million in additional VAT and corporate taxes, offsetting nearly half the costs. Reduced healthcare and medication expenses could save €841 million socially. Awaiting governmental discussion, this approach is hailed as a cultural revolution.
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