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Campania, l’Ebtc premia i giovani con 95 borse di studio

🏖️ In Campania, Luana Di Tuoro and Costanzo Iaccarino from Ente bilaterale turismo Campania awarded 48 one-time educational bonuses to children of tourism industry employees. For 2024, 95 scholarships are available: 50 bonuses of €500 for high school graduates, 20 bonuses of €750 for tourism school graduates, 20 bonuses of €1,000 for university graduates (between Nov 1, 2023 - Oct 31, 2024), and 5 bonuses of €1,500 for tourism-related university graduates (between the same dates). Felice Casucci highlights the initiative's support for employee's children and economic significance for the region.
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Aeroporto di Venezia, controlli di sicurezza più rapidi per i clienti Telepass

🏨 Telepass introduced its Fast Track service at Venice Airport, similar to its existing services at Malpensa and Fiumicino. Customers can access expedited security checks for free. Service includes a dedicated lane, requires showing a boarding pass, and a QR code on a smartphone. Aldo Agostinelli, Telepass's chief consumer sales and marketing officer, emphasizes the aim for seamless mobility and a comprehensive digital experience throughout the journey.
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Bain&Company: a Natale si spende meno per i regali, ma non per i viaggi

🇮🇹 Bain & Company Italia and Toluna released the Italy Holiday Shopping Outlook, showing over 1,000 Italian consumers plan to cut Christmas gift budgets by 36% from 2023, with an average spending of €207, down from €228 last year. High-income earners will spend €504 on average, while lower-income groups €150. Millennials and Boomers have the highest budgets; Gen Z and Gen X are most likely to cut costs. Italian shoppers balance online and in-store purchases. Over two-fifths plan holidays, with 28% traveling abroad, favoring Europe (66%), North America (13%), and Africa (12%). Art cities (46%), mountains (40%), and seaside (17%) are top destinations. Average holiday spending rises to €597, up 10% from last year, mostly on accommodations (55%), restaurants (45%), and entertainment (36%). Rental homes and B&Bs (41%) overtake hotels (38%) as preferred stays.
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Mastercard Economics Institute: gli italiani spendono di più per i viaggi domestici rispetto a quelli all’estero

💸 According to the Mastercard Economics Institute's 2025 Outlook, the global economy is expected to moderately accelerate, seeing a 3.2% growth compared to 3.1% in 2024. In Italy, there's a shift in consumer spending with a 1.4% decrease in international travel expenses, a preference for fast food over traditional restaurants by 1.3%, and a 1.2% drop in luxury goods expenditure, particularly in clothing. Despite a challenging 2024, digital payments in Italy grew, reaching between 465 and 475 billion euros, equaling cash for the first time and potentially surpassing it in 2025. The "travel twins" trend emerges, with travelers choosing less expensive or less crowded destinations, like Dublin over London. Rome and Milan remain top winter choices for tourists from the Middle East, Africa, and North America. Italians' Winter Top 5 includes Budapest, Tenerife, Sharm El Sheikh, Abu Dhabi, and Krakow. For more information: [Mastercard Economic Outlook 2025](https://www.mastercard.com/news/europe/it-it/redazione/comunicati-stampa/it-it/mastercard-economic-outlook-2025-tendenze-e-previsioni-macroeconomiche-dal-mastercard-economics-institute/)
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Marriott Bonvoy: i trend dei viaggiatori italiani nel 2025

🏖️ The Marriott Bonvoy study "Ticket to Travel 2025" surveyed 21,374 adults across Europe, Africa, and the Middle East, and over 2,000 travelers in Italy. By 2025, 38% of Italian vacationers plan to take more trips than in 2024, 47% will maintain the same travel frequency, and 65% prefer Europe as their destination, with Italy topping the list at 33%. Key priorities include quality time with family and friends (44%), indulgence (43%), and cultural exploration (39%). Young travelers, especially Gen Z, show a high interest in heritage holidays (33%) and bravecations (59%). Italians book their vacations on average 3.5 months in advance, with 39% within two months of departure. Sustainability concerns are rising, with 75% mindful of their holidays' environmental impact, and 57% likely to forgo flying for environmental reasons. Luxury travelers prefer 5-star hotels, personalized service, and sustainability, with 82% valuing it in high-end accommodation. The study also highlights the trend of traveling to emerging destinations with luxury brands, as 70% would be more likely to visit if a luxury brand is present.
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AIDIT: bilancio mediamente positivo sulle vendite relative alle festività 2024/2025

💸 Aidit Federturismo's survey on a nationally representative sample of member agencies analyzing 2024/25 holiday sales shows a moderate satisfaction, with a 50% satisfaction rating at or above 6/10. Key findings: 44.2% find the market lackluster, only 10.3% rate it good or excellent. Influencing factors: product cost increase, especially intermediary packages (73.3%), with agencies using 26.6% direct organization for cheaper client solutions. Price (59%), destination (18%), and services (13%) are top client choice factors. Long-haul trips dominate at 41%, followed by medium-haul (23%) and European capitals (19%). Top destinations: U.S. (over 60%), Tanzania-Zanzibar, Maldives, Thailand, Egypt (nearly 80%), Canary Islands, UAE. Mediterranean cruises are most sold (70%), with USA/Caribbean and UAE cruises totaling 53%. Bookings peaked in September (34%) and October (27%) with over 100-day anticipation, last-minute bookings at 11%. Agencies relied on tour operators (84%), bed banks, and low-cost flights (over 40%), especially in the South. Christmas sales account for up to 10% of total revenue for 40% of agencies and up to 20% for another 20%.
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Jfc: nel 2024 gli introiti della tassa di soggiorno sfioreranno il miliardo di euro

💰 Italy's tax revenue from the tourist tax is expected to reach €976 million in 2024 and is projected to increase to nearly €1.06 billion in 2025, marking a +7.8% year-over-year growth. The increase is attributed to the Jubilee in Rome and the addition of 25 municipalities imposing the tax, totaling 1,315 municipalities. The Lazio region leads with €295 million, a +55.6% increase from 2023, followed by Lombardy (€108 million), Tuscany (€100.3 million), and Veneto (€98 million). For more information, visit: https://www.jfc.it/.
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Banca d’Italia: a settembre è cresciuta la spesa degli italiani all’estero

🏝 Italy's balance of payments on tourism recorded a surplus of €2.7 billion in September, slightly down from September 2023. Foreign travelers' spending in Italy remained stable at €5.8 billion, while Italian travelers' spending abroad increased by nearly 4% to €3.1 billion. In the third quarter of 2024, the surplus was €9.6 billion, approximately 0.4% of GDP, consistent with the previous year's same quarter. Spending by Italian travelers abroad and foreign tourists in Italy grew by around 1% and 3.5%, respectively, with European destinations seeing about a 6% increase in spending.
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Osservatorio Bit/ASTOI: il 60% delle prenotazioni natalizie avviene 90 giorni in anticipo

🏖️ 60% of holiday bookings for 18 December 2024 to 12 January 2025 made 90 days in advance, increasing revenue by 12% over 2023. Average package price at €2,400 per person, average holiday length of 8.2 days. Key tourism generators: China, Germany, United Kingdom, and USA, accounting for 45% of global flows. Emerging markets include Saudi Arabia, Brazil, Indonesia, Mexico, and Pakistan. Spain, France, and USA are top destinations; Italy ranks sixth in 2040. Global tourism's top 5 destinations predicted to drop from 30% to 20%. Over two-thirds of global demand focuses on culture, tradition, and local cuisine. Tourism concentrated in four regions: Mediterranean, Southeast Asia, Middle East, and Caribbean. Challenges to be addressed using technological innovations for sustainable growth.
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