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The Social Hub apre la nuova struttura a Firenze

🏢 The Social Hub opened its second facility in Florence on Viale Belfiore, following its 2018 debut on Viale Lavagnini. A €150 million investment produced a 9-story complex with underground parking, comprising two buildings separated by a commercial street and topped with a 7,000 square meter rooftop garden, Florence's largest panoramic terrace. The hub features 550 rooms, offering flexible stays from one night to a year, and one of Tuscany's largest coworking spaces at 3,300 square meters for 500 people. Additional amenities include restaurants, a bar, a pool, a gym, 32 offices, and 10 meeting rooms. Introducing a monthly subscription for service access and a dedicated app, the Florence opening, along with an upcoming Rome location in May, marks significant growth for TSH, with aims to expand further in Milan and Rome. Italy is set to become TSH's second most important market after the Netherlands, where it has 8 facilities and its headquarters in Amsterdam. CEO and Founder Charlie MacGregor expresses ambitions for innovation and integration with the local community.
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Aperte le registrazioni a Julia, la chatbot di Roma

🗣 Julia, a new chatbot for the Comune di Roma, is set to launch in early March. Mayor Roberto Gualtieri stated that Julia is undergoing final technical tests. Businesses related to tourism in Rome are encouraged to register on the certified database at 060608.comune.roma.it to provide chatbot responses. Julia, accessible via phone call, not an app or website, will support 60 languages and feature AI to answer any question.
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Messina, Assoturismo: “Dobbiamo istituzionalizzare il turismo delle radici”

🌿 Italea, a project of Italy's Ministry of Foreign Affairs launched in 2024, aims to foster the return of Italian emigrants and their descendants, as part of the 2024 "Anno delle Radici Italiane nel Mondo" under the Pnrr project, backed by NextGenerationEU funding. In 2024, travelers of 'root tourism' spent approximately €5 billion, with expectations to reach €5.5 billion by 2026. Last year, arrivals for 'visiting the place of origin' exceeded 6.6 million, a 6.2% increase over early year predictions, generating about 34.4 million tourist stays. This form of tourism highlights areas often overlooked by mainstream Italian tourist routes, promoting sustainable tourism in regions affected by low growth and depopulation, from where 95% of Italian emigration originated.
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Icon of the Seas compie un anno, il concorso di Royal Caribbean

🚢 Royal Caribbean International celebrates Icon of the Seas' first anniversary with a social media contest offering a chance to win a vacation on Icon or Star and exclusive deals. Participants should follow @RoyalCaribbean on Instagram. Icon of the Seas features eight districts, 40 dining spots, seven pools, nine hot tubs, 28 lodging options, 2,850 cabins for 7,500 guests and 2,300 crew members. In August 2025, Star of the Seas will launch from Port Canaveral, Florida, offering 7-night Eastern and Western Caribbean vacations with stops at Perfect Day at CocoCay. Guests can book now and enjoy Wave Season offers, including 60% off the second guest and Kids Sail Free.
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London Heathrow, sì all’espansione: la reazione Iata

🛫 British Chancellor of the Exchequer Rachel Reeves confirmed the expansion of Heathrow Airport with a third runway, despite environmentalist protests. The project, along with expansions at Luton and Gatwick, could increase the UK's GDP by 0.45% by 2050 and create over 100,000 jobs. The International Air Transport Association (Iata) expressed concerns about potential rises in already high airport fees in Europe. They advocate for immediate measures such as reducing air ticket taxes and offering incentives for sustainable aviation fuels.
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