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📈 During the Travel Innovation Day 2025 at Politecnico di Milano, Umberto Bertelè emphasized the need for businesses to rethink their processes radically due to AI in the tourism market. He highlighted the importance of strategic foresight in implementing new operational models. According to Focusright, 67% of travelers struggle with comparing rates and identifying advantageous offers, while 8% find difficulties even in payment. The Chinese company Deepseek's case demonstrates that strategic vision is crucial, and not necessarily large funds, for simplifying data utilization and enhancing business intelligence. AI agent Operator by OpenAI promises highly personalized travel planning, posing the question of what unique value human travel agents can offer.

🔎 Scalapay's study on e-commerce reveals by 2025, 40% of users are willing to accept AI product recommendations and automate daily shopping, with 34% open to purchasing solely via virtual reality. Privacy concerns are high, with 79% worrying about online transparency and 72% fearing improper data collection. Personalized shopping experiences, data protection, content overload management, and emotional connections are key challenges brands face to stay competitive. Short-term financing and invisible payments can enhance customer satisfaction, while delivery efficiency is crucial for modern consumer expectations. Scalapay CEO Simone Mancini emphasizes the importance of using data to improve customer experience and meet their needs.