Accor porta la sua Handwritten Collection in Piemonte: a marzo l’opening ad Alba
🏠 Accor signed a franchising agreement for the Handwritten Collection brand's debut in Piedmont, with the Hotel Giacomo Morra Alba – Handwritten Collection opening in March. The renovated hotel features 92 rooms including 4 suites, combining modern comforts with local heritage. It has an internal courtyard, a Green House, a bar with a wide wine selection, 3 modular meeting rooms for up to 80 people, and a Fitness and Gym area. The Handwritten Collection launched in 2023 and opened 20 properties in the past year in cities like Paris, Malta, Sydney, Shanghai, Phuket, and Krakow. Italy's first was the Relais San Martino in Taviano. With about 25 hotels under development and over 150 projects in negotiation, the brand aims to be one of the fastest-growing globally.
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