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🏨 IHG acquired Ruby Hotels, including an initial hotel in Florence and an upcoming one in Rome, for €110.5 million. Ruby, founded in 2013, operates 20 hotels with 3,483 rooms across Europe and plans 10 more hotels, adding 2,235 rooms. Including cities like London, Vienna, Geneva, and Zurich, future openings are scheduled in Edinburgh, Marseille, Rome, and Stockholm within three years. The integration of Ruby hotels into IHG's system is set to start in 2025, increasing IHG's global system size by 0.3%, with an expected €10 million integration operational cost. Ruby has a 26% five-year CAGR and aims to grow to over 120 hotels in 10 years with IHG, potentially reaching 250 in 20 years.

🏨 BWH Hotels Italia & Malta closed 2024 with a turnover of €377 million, an average annual occupancy rate of 74%, and an Adr increase of +3.8%. Key destination Adr increases included Rome (+7.8%), Padova (+7.1%), and Firenze (+5.6%). The RevPar rose by an average of 2.7% from 2023, with regional highs in Veneto (+11%) and Lazio (+8%). Compared to 2019, Adr and RevPar have grown by 34% and 38.5%, respectively. CEO Sara Digiesi highlighted over 100 destinations covered and customer satisfaction growth. The Revenue Generating Index (RGI) from STR stood at 114, surpassing market averages. For the winter period, room occupancy and Adr grew by 4%, and spring-summer bookings are up by 10% with a 3% higher Adr. BWH is undertaking 42 renovation projects and has made 61 PMS technology upgrades. In expansion efforts, 12 new locations were launched in 2024, with 6 affiliations forthcoming, adding a total of 769 rooms to the network.

📌 IHG acquires Ruby brand for an initial purchase price of €110.5 million. Currently, Ruby manages 20 hotels (3,483 rooms) across major European cities and has 10 more in the pipeline (2,235 rooms). IHG's goal is to expand Ruby to over 120 hotels in the next decade, and more than 250 in 20 years. Ruby Group maintains operational independence while IHG aims to develop a third-party franchising business. The strategic framework ensures close collaboration while preserving Ruby's identity and innovative approach. Ruby's efficient operational model, including automation and self-service to maintain low labor costs without compromising personalized service, is protected under the agreement. Ruby hotels are located in Germany (9), the UK (3), Austria (3), Switzerland (2), Italy (1), Ireland (1), and the Netherlands (1); with future openings in Edinburgh, Marseille, Rome, and Stockholm within three years. Elie Maalouf, CEO of IHG, and Michael Struck, CEO of The Ruby Group, express confidence in the brand's growth and efficiency for investors and real estate partners.