Glamping: cresce il nuovo lusso sotto le stelle che piace ai giovani
🏕 Global glamping market reached $2.3 billion in 2024 and is projected to surpass $5.2 billion by 2034, growing annually at 8.2%. In the United States, the market value hit $510 million in 2024, with iconic sites like Yellowstone and the Grand Canyon contributing to an increase in tourism. The 18-35 age group represents 45.7% of the market, heavily influenced by social media platforms like Instagram, where 64% of users under 34, and TikTok, with 45% of users between 18 and 24, share their glamping experiences. Factors supporting the trend include higher disposable income, IoT adoption, and governmental support for ecotourism projects. However, high costs and varying environmental standards raise concerns about accessibility and sustainability certification.
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