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10 Minuti per Hospitality 10 Minuti per Hospitality
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Posts by author

Tony Loeb

9105 posts
Tony Loeb est un entrepreneur de la hotel tech qui compte plus de vingt ans d'expérience dans l'industrie hôtelière. Webmaster à ses débuts, il est devenu directeur technique et a piloté une équipe d'une trentaine de personnes dédiée à la création de sites, au SEO et au SEA pour les hôtels. Il a ensuite accompagné des hôtels de luxe et des chaînes à l'international, avant de cofonder un CRM et une solution d'email marketing dédiés à l'hôtellerie, utilisés par des milliers d'hôtels indépendants dans le monde. Aujourd'hui, il est co-fondateur de 10 Minutes (10 minutes pour un hôtelier), le média de référence de l'hôtellerie européenne, qui réunit newsletter, podcasts et vidéos pour atteindre plus de 350 000 décideurs hôteliers. Il y anime les podcasts « 10 min pour un hôtelier » et « Inno'Tourism ». Il est également co-fondateur de Pragmatik, une agence marketing qui aide les entreprises de la hotel tech à transformer des contenus clairs, sans blabla, en leads qualifiés. Pragmatique par nature, Tony décrypte ce qui compte en marketing hôtelier, distribution, expérience client et technologie pour aider les hôteliers à décider mieux et plus vite. Basé en région parisienne.
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  • 3 min

Lo storico pastificio Granoro tra i protagonisti di TUTTOFOOD

  • Tony Loeb
  • 23 Aprile 2025
🍝 Granoro, an Italian pasta company, exhibits at TUTTOFOOD in Milan from May 5-8, showcasing sustainable practices and products like pesticide-free “Dedicato” pasta. Innovations include “Spaghetti Due Minuti” for quick two-minute cooking, and “Spaghetti Quadrati,” made with 100% Puglia wheat. An exclusive show-cooking event features chef Sonia Peronaci on May 6 and chef Celso Laforgia on May 7, celebrating the Spaghetti all’Assassina recipe.
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  • 2 min

Lo speakeasy 'House of Lucano' debutta a Matera nel cocktail bar Area 8

  • Tony Loeb
  • 23 Aprile 2025
🍸 "House of Lucano," a permanent speakeasy by Lucano 1894, was officially launched at Area 8, a renowned cocktail bar in Southern Italy. Celebrating the Lucano territory, the three-day launch event began with a tour of Museo Essenza Lucano, exploring the Sassi, and concluded with an evening at Area 8 on April 17. International mixologists like Ansony Murcia and Matteo Rosini (Piano 35, Turin), Vittorio Rosso (La Reserve, Turin), and others showcased their skills. The drink list features '70s-inspired cocktails using Group’s products, like Lucano Sunrise and Blu Lagoon. Letizia Vena, Senior Brand Manager of Lucano 1894, emphasizes House of Lucano as an experience, not just a venue, offering an exclusive drink list and special events.
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  • 3 min

I borghi italiani conquistano il turismo sostenibile: l’indagine di Nomisma

  • Tony Loeb
  • 23 Aprile 2025
🌞 Nomisma's study for the "Associazione I Borghi più Belli d’Italia" reveals a shift in Italian tourism: over 18 million Italians visited small historical towns as travel destinations in the last three years, with 1.6 million visiting at least once. These towns are appreciated for their cultural heritage (50%), gastronomy (39%), and environmental integrity (37%). The typical visitor is culturally sensitive, aged between 25-65, and prefers authentic experiences such as nature excursions and local culture events. The association's endorsement is seen as authenticity by 61% of respondents, with high expectations for quality hospitality and cultural offerings.
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  • 4 min

Grand Tour del Gusto II Edizione: riparte il viaggio degli Ambasciatori del Gusto

  • Tony Loeb
  • 23 Aprile 2025
🍴 Associazione Italiana Ambasciatori del Gusto launches the second edition of the Grand Tour del Gusto from May to December 2025, celebrating Italian enogastronomic culture across Southern Italy regions. The event will feature collaborative enogastronomic events by multiple Ambassadors of Taste, starting on 7 May in Puglia at Evo Ristorante in Alberobello and continuing with key dates in Sardinia (29 May), Basilicata (11 June), Sicily (1 July), and Puglia again (16 July). Additional stops are scheduled for September and October, including Puglia, Sardinia, Campania, and more. For details, visit ambasciatoridelgusto.it.
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  • 3 min

Amaretti Decaffeinato è la novità della gamma Creations di Nespresso Professional

  • Tony Loeb
  • 23 Aprile 2025
☕ Nespresso enriches its Creations Professional range with "Amaretti Decaffeinato," a decaffeinated coffee blend with natural flavors inspired by Italian amaretti biscuits. Made with decaffeinated Arabica beans from Brazil and Colombia, it can be enjoyed as an Espresso (40 ml) or Lungo (110 ml), with or without milk or plant-based drinks, served cold with ice, or used in pastries and ice cream. "Amaretti Decaffeinato" joins Nespresso's Professional line and will be available from April 22, 2025, through Nespresso Professional e-commerce, customer service, and direct and indirect sales channels.
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  • 3 min

Diageo porta l'educazione al consumo responsabile ad Aperyshow 2025

  • Tony Loeb
  • 23 Aprile 2025
🍻 Diageo, global spirits leader, joins Aperyshow Charity Event, promoting responsible alcohol consumption through Drink IQ platform. Aperyshow, Italy’s first charity festival since 2010, supports causes like childhood disability, cancer research, and social inclusion. Diageo’s interactive education at the event includes free alcohol tests, blending entertainment and responsibility. This aligns with Diageo’s ESG strategy, "Society 2030: Spirit of Progress", contributing to UN Sustainable Development Goals, and featuring iconic brands like Johnnie Walker and Guinness. More on DRINKiQ.com.
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Il risveglio del Catarratto, tesoro riscoperto della viticoltura siciliana

  • Tony Loeb
  • 22 Aprile 2025
🍷 Located on the western edge of Sicily, the landscape of Alcamo, between the provinces of Trapani and Palermo, is rich with ancient stories, nature reserves, and vineyards. Catarratto, an indigenous white grape variety, has thrived in this unique pedoclimatic profile for over three centuries, covering about 30% of the regional surface with more than 15,000 hectares in the province of Trapani alone. A collective of around thirty young producers, the "Catarratto Boys," are redefining this once underappreciated grape variety. Their commitment to quality and identity has led to new market interest, with wines recognized by experts and authoritative guides.
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  • 1 min

Wyndham e Soliteight promuovono insieme gli hotel economici Super 8

  • Tony Loeb
  • 22 Aprile 2025
🏨 Wyndham Hotels & Resorts partners with Soliteight Hotel Projects to launch Super 8 budget hotels in the Iberian Peninsula, planning 40 hotels in the next decade. The first hotel to open in Leiria, Q4 2027. The development focuses on prime urban and transport hub locations, emphasizing smart modular design, efficiency, and sustainability. Soliteight CEO Rui Alpalhão notes the market's 10% brand penetration gap and a 142% RevPAR increase since 2019.
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  • 2 min

Ramon Parisi: ‘La mia InViaggi in formato start-up’

  • Tony Loeb
  • 22 Aprile 2025
📍 Ramon Parisi recently became the business development manager at InViaggi, an Aversa-based tour operator. With 21 seasons already under his belt at InViaggi and eight years at Hm Hotels in Spain, Parisi is spearheading a startup-style revival for the company. He's actively exploring Tunisia for potential destinations and negotiating new charter operations with airlines like Neos and Tunisair. InViaggi, a Soset brand, aims to expand into medium and long-haul destinations, targeting a turnover near €7 million by the end of 2025. Parisi emphasizes accessible pricing for the mid-range market and urges speed for the upcoming season, expecting positive market response.
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  • 3 min

Meininger e l’ibrido per “l’esploratore moderno”

  • Tony Loeb
  • 22 Aprile 2025
🏨 Meininger Hotel adapts hospitality with hybrid concept targeting modern explorers and new generations, offering both hotel comforts and hostel social atmosphere. Philippe Pellan, regional director, emphasizes flexibility, quality, and environmental responsibility. With four hotels in Italy—Venice, Rome, two in Milan—the brand considers Italy, Austria, and France as strong markets after Germany and seeks expansion in Naples, Bologna, Genoa, Florence and a second in Rome. Despite no finalized deals, they are open to growth. Meininger confronts personnel shortages, particularly seasonal roles, by promoting job openings and fostering a people-centric company culture with personal and professional growth opportunities. Commitment to DEI, flexible work schedules, and employee well-being through digital tools like OpenUp are key strategies.
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