I borghi italiani conquistano il turismo sostenibile: l’indagine di Nomisma
🌞 Nomisma's study for the "Associazione I Borghi più Belli d’Italia" reveals a shift in Italian tourism: over 18 million Italians visited small historical towns as travel destinations in the last three years, with 1.6 million visiting at least once. These towns are appreciated for their cultural heritage (50%), gastronomy (39%), and environmental integrity (37%). The typical visitor is culturally sensitive, aged between 25-65, and prefers authentic experiences such as nature excursions and local culture events. The association's endorsement is seen as authenticity by 61% of respondents, with high expectations for quality hospitality and cultural offerings.
Condividi