Tony Loeb

🍞 Milan-based Vitavigor, founded in 1958 by Giuseppe Bigiogera, showcases new baked snack line and product innovations at TUTTOFOOD in Fiera Milano Rho until May 8. The company presents three new products, including VitaCrock's "Maxi Soffietti al Mais" and a redesigned packaging for the Hospitality line. Emphasizing sustainability, Vitavigor reduced plastic use by 53% over five years with recyclable packaging. The Hospitality line, launching Spring 2025, features five varieties of grissini and daily production of 7.5 tons, exported to over 30 countries, exclusively using 100% extra virgin olive oil. The third generation, Federica, Pietro, and Valentina, continue the legacy alongside Mario Bigiogera, maintaining traditional quality and sustainable development.

🍳 At "Tuttofood," an event for the international Food Community, the Italian Cooperative Alliance's dairy sector showcased its DOP cheese excellence. On May 5-6, visitors to stand V25 can experience show cooking, tastings, and stories featuring Grana Padano DOP, Asiago DOP, Franciacorta risotto, and more. Valentina Bergamin and Maria Cristina Crucitti will narrate cheese stories, including a centuries-old DOP dairy tradition. Giovanni Guarneri emphasized the cooperative system's importance, highlighting its nearly 70% share in major DOP cheese production and the need to expand to foreign markets amidst geopolitical uncertainties.

🍪 Nesquik Italy refreshes its breakfast biscuit range in spring, enhancing the recipe for a more crumbly texture and less saturated fats by 50% compared to the country's top-selling biscuits, as certified by Unione Italiana Food. The packaging also gets a vibrant update featuring an energetic and sporty Quicky mascot to promote active lifestyles. The product revamp focuses on health-conscious market trends while retaining Nesquik’s traditional brand identity.