La nuova rotta di Aruba, tra up level e sostenibilità
🏖 Aruba's tourism strategy has shifted post-2019. Previously attracting over 11,000 Italian tourists annually, Aruba now welcomes around 7,000. Italians are now the third European market, with 34% aged 30-39 and 16% aged 40-49. Most are drawn by beach vacations (over 50%) or honeymoons (less than 30%). Despite inflation, 50% prefer high-end hotels, and 53.6% book through travel agencies, as explained by Valentina Humbert of the Aruba Tourism Authority at Milan's Brunch Aruban Way event.
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