Mice, la grande corsa dell’Italia
📅 2024, Italy: Hosted 368,000 events with over 29 million participants, up 7.8% from 2023, and 47 million attendees, a 13% increase, generating €12 billion. 840,000 foreign attendees led to 3 million overnight stays and €800 million spent. Italy ranks second globally in MICE, behind the U.S., with Milan third for average congress attendees. 2025 goal: Host 700 international events, surpassing the U.S., bolstered by government support and infrastructure investments.
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