Cambiano gli ospiti Le nuove strategie degli hotel di lusso
📈 In the wake of Covid-19, shifts in guest behaviors have led to growth in the upper upscale and luxury hotel sectors. Mario Ferraro of Smeralda Holding notes digitalization allows better utilization of months like May and June, beyond peak summer, enhancing service quality. Pre-Covid, only 100 hotels worldwide had an average daily rate (Adr) of $1,000; now, there are 420, with 70 in Italy. New York exemplifies a move away from standardized chains toward unique offerings.
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