Mercato bevande analcoliche: crescita moderata tra incertezze e sugar tax
🍺 2025 first-half data on Italy's non-alcoholic beverage market show mixed results. GDO volumes grew by 2.8%, yet Cash & Carry volumes fell by 1.3%. Non-alcoholic aperitifs dropped 5.7%, chinotto 3.9%, and aranciata 1.2%. Despite cola sales driving growth, a looming 2026 Sugar tax causes concern. ASSOBIBE President Giangiacomo Pierini warns of industry uncertainty without governmental intervention. The association represents 80 companies and 100 facilities in Italy, supporting businesses in facing economic, social, and cultural challenges.
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