The Hospitality Time Machine, l’installazione immersiva e ironica di Smartness a TTG
🏨 Smartness, an Italian startup, showcases "The Hospitality Time Machine" at TTG, highlighting hospitality's evolution. CEO Luca Rodella notes the shift from traditional methods like spreadsheets to AI-driven strategies. Only 1.3% of European accommodations use AI or machine learning, per Eurostat. The immersive installation urges hoteliers to recognize industry changes and embrace AI for pricing and management. The TTG theme, "Awake to a New Era," aligns with Smartness's goal of guiding the hospitality sector into a tech-forward future.
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