Global mixology: AB Inbev sfida Heineken in Champions, crollo per i big dell’alcol e boom del sakè
🍺 AB Inbev is in exclusive talks to sponsor the UEFA Champions League from 2027 to 2033, ending Heineken's partnership since 1994. Alcohol giants lost $830 billion in four years, with stock indices 46% below their 2021 peak. Factors include changing consumption habits and health trends, impacting companies like Diageo and Pernod Ricard. Sake exports grew 80% in five years, gaining popularity in Western fine dining, driven by collaboration between JSS and international sommeliers.
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