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Redazione

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  • 3 min

Il nuovo Topping Crema di Pistacchio Carte D’Or Professional conquista il mondo della ristorazione

🍪 Unilever Food Solutions introduces a new pistachio cream topping to enhance the Carte D'Or Professional range for culinary professionals. The topping is gluten-free, stable in different temperatures, and easy to use with its waste-saving valve container. Created in 1978 in France, Carte D'Or Professional is known for quality and innovation in professional desserts. The range includes gluten-free classic desserts, sorbets, baking products, creams, and toppings, designed for busy kitchens to save time and reduce waste.
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  • 2 min

Aperitivo Festival 2025: Ice Cube porta la qualità nel bicchiere

🧃 Ice Cube, a leading ice production, sale, and distribution company, sponsors Aperitivo Festival 2025 from May 9-11 at Nhow Milan, Tortona district. Anticipating World Aperitivo Day on May 26, the event features tastings, masterclasses, workshops, and music. Ice Cube's Classic and Ice3 Lab lines, made from pure oligomineral water with odorless, tasteless, clear ice using OX ICE technology for food safety, will be featured in drinks. Carrefour stores will host aperitif culture activities throughout May, offering Ice Cube products nationwide and across Europe.
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  • 2 min

Dopo lo spot TV, Raffo punta sui social con la ''Lavorazione Grezza University''

🍺 Raffo introduces a social activation campaign, "Raffo Lavorazione Grezza University", featuring a "Corso di Laurea Brevissima" to memorize the beer's name in a fun way. The university-style course, devised by McCann, includes a 45-second introduction and 5 entertaining lessons led by the "Rettore Decisamente Magnifico". The initiative complements the brand's TV advertising campaign, maintaining its distinctive irony and positivity, which is typical of the brand’s "Decisively Apulian" style.
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  • 9 min

Aperitivo Festival: Milano celebra il rito italiano più amato con tre giorni di puro intrattenimento

🥂 Aperitivo Festival, curated by MWW Group, runs from May 9-11 at Tortona Savona District's Nhow Hotel in Milano. It features 27 international bartenders and over 100 products. The World Aperitivo Day® culminates on May 26, highlighting the cultural heritage of Italian aperitivo. Carrefour returns as the main sponsor, and the event showcases a new non-alcoholic beverage trend. Aperitivo Academy offers educational sessions while Aperitivo Made in Lombardia celebrates regional specialties with a series of tastings and masterclasses from May 15 to June 30.
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  • 2 min

Burger King lancia il Cheese Nachos Club: esplosione di gusto in limited edition

🍔 Burger King launched the Cheese Nachos Club on May 6, featuring the Cheese Nachos Burger with chipotle sauce and three cheese-stuffed nacho bites, the vegetarian Cheese Nachos Wrap, and Cheese Nachos for a limited time. With over 18,700 locations serving 11 million people daily in 100 countries, Burger King is part of QSRP group, boasting 1,500 restaurants in Europe with an annual turnover of €1.6 billion. Burger King Italy, present since 1999, operates 297 restaurants, employing over 5,000 people.
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  • 7 min

Lo studio Danone su italiani e yogurt: consumi in crescita e attenzione alla salute

🥚 In Italy, yogurt and fermented milk product consumption increased from 8.8kg to 10kg per capita annually over the past four years. Supermarkets and hypermarkets saw a 0.8% volume sales increase, specialist personal care and home stores 4.5%, discounts 2.6%, and e-commerce 10.8%. Danone Italia, with Circana, Kantar, SKIM, and YouGov, conducted the study on over 25,000 consumers, presented on May 7, 2025. 41% of Italians have adopted preventative medical routines, up from 33% in 2022, and 52% believe in a balanced diet for a healthy life. Italians consume less yogurt than other European countries, with annual per capita consumption at 10kg compared to 49kg in Croatia, highlighting growth potential. Online, 43% of Italians research yogurt before or during purchase, and e-commerce sales increased by 10.8% with 33 million online shoppers. Danone aims to raise annual per capita consumption to 15kg.
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  • 2 min

Ciliegine vegetali Dreamfarm: gusto e leggerezza debuttano a Tuttofood

🍪 Dreamfarm showcased its new product, Ciliegine, at Tuttofood. Available from May 12 at Esselunga and other selected stores, it contains 12 mini mozzarella-style vegan cheese balls of 10 grams each. The clean-label recipe aligns with health-conscious consumers, boasting a Nutriscore A rating. Dreamfarm's products are now available in Coop Alleanza, Alì, and Conad in Italy, and have expanded internationally to Germany and soon to the Netherlands. Collaborating with DAC for the food-service industry in Italy, Dreamfarm aims to double its 2024 revenue by 2025 and evolve into a comprehensive plant-based brand.
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  • 4 min

Sperlari e Mina: la voce di Cremona firma il rilancio del brand

💼 Sperlari, a renowned Italian confectionery brand with a 190-year history, collaborates with international singer Mina to renew its brand identity through a jingle. This strategic partnership aims to bridge tradition and innovation, reflecting authentic, timeless values. Mina, with a 60-year career and a native of Sperlari's hometown Cremona, symbolizes the brand's enduring relevance. The campaign will revamp Sperlari's visual identity, tone of voice, portfolio, and communication across TV, radio, and digital platforms. Two new dual-flavored "Gran Gelées Duetto" candy references will be launched, made with Italian fruit nectars and natural flavors, free of artificial colors and animal gelatin. Sperlari, owned by Katjes International since 2017, employs over 350 people and is a market leader in Italy for seasonal products, candies, and sweeteners. The company operates from Milan and Cremona with five production sites.
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  • 2 min

Arrigoni Battista conquista i Formaggi & Consumi Awards 2025 con i vasetti di Quartirolo DOP

🎓 At Tuttofood 2025 in Milan, Arrigoni Battista won the “Best Product Innovation for Flavored Products” at the 17th Formaggi & Consumi Awards. The award for their Quartirolo Lombardo DOP in oil with "Battista 1914" flavors was determined by a jury including Donatella Prampolini, President of FIDA. The product celebrates 110 years of the company, with a 15-month shelf life, and is now distributed in Italy in four flavors: with herbs, truffle aroma, chili, and stuffed chilies with Quartirolo Lombardo DOP and artichokes.
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  • 3 min

Negli Stati Uniti le donne stanno ridefinendo il mercato del Prosecco

🍷 Women sustain Prosecco sales in the United States, with a 24% penetration rate, reaching 28% among females. U.S. purchases of Prosecco are made 60% by women, who have a 76% awareness rate compared to 69% among men. U.S. consumers earning over $80,000 a year represent 65% of Italian sparkling wine buyers, with 27% declaring incomes over $150,000. The export value of Prosecco to the U.S. increased by 42% in January-February, spurred by pre-tariff stockpiling. In 2024, Prosecco shipments to the U.S. grew by 15% in value, amounting to €491 million. Prosecco accounts for 33% of Italian wine sales in the U.S. and a third of all sparkling wine consumed there.
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