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L’essenziale dell’attualità alberghiera del giorno: le notizie da non perdere per i professionisti dell’ospitalità, selezionate dalla nostra redazione.

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  • 1 min

Achm Hotels by Marriott rafforza la presenza in Italia con Vastint Italy

📍 Achm Hotels by Marriott, led by Antonio Catalán, expands in Italy through a long-term agreement with Vastint Italy. The Moxy Milan Linate Airport joins their portfolio, enhancing their presence in Southern Europe. Marco Mor, CEO of Vastint Italy, highlights the alliance's focus on future and sustainable growth. This partnership emphasizes shared values of sustainability and excellence, strengthening Achm's position in Southern Europe and confirming Vastint Italy's role in developing new-generation hotels.
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  • 3 min

iPratico e Webidoo insieme per portare l'AI nel marketing della ristorazione

💻 Webidoo and iPratico announce a strategic partnership during HOST in Milan (October 17-21, 2025) aimed at revolutionizing restaurant management through AI-driven marketing solutions. With over 10,000 active users, iPratico integrates with Webidoo’s Jooice to automate targeted marketing, review management, and social media posts. Supported by Grenke, the collaboration democratizes AI use for SMEs in Italy and Europe, enhancing growth without complex investments.
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Gran finale a Host 2025! Ecco il programma di oggi martedì 21 ottobre

📅 Host 2025, held at Fiera Milano Rho, concludes today, October 21, 2025. With over 2,000 exhibitors from 56 countries, 44% international, and more than 700 qualified buyers from 75 nations, it significantly boosts Milan's economy, valued at over €8 billion. Innovations include sustainable kitchens and digital advancements. Highlights include the World Barista Championship and the European Pizza Championship. Talks cover hospitality trends, coffee market dynamics, and the future of chocolate, focusing on sensory analysis and emerging technologies.
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  • 2 min

Italia: tour enogastronomici nuovo driver per i viaggi dei giovani cinesi

🌏 Italy ranks among top European destinations for Chinese tourists, especially the younger generation, according to Retex China. Popular regions include Tuscany and Piedmont, thanks to a reality show "Fresh Off the Earth" promoting cultural and gastronomic tourism. Traditional hotspots like Lazio and Lombardy remain popular, while Trentino Alto Adige, Liguria, and Piedmont show potential growth. Douyin (50.9%) and REDnote (29.6%) reveal 'Duomo di Milano' and fashion events as major attractions for Chinese travelers.
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  • 1 min

Progetto PactS4ALL: il 29 Ottobre il webinar “Innovation and sustainability in tourism: an integrated vision”

📅 Il 29 ottobre, dalle 11.00 alle 12.30, si terrà l'ultimo webinar "Innovation and sustainability in tourism" della serie organizzata da PacTS4ALL. L'evento, supportato dalla Commissione Europea, coinvolge quasi 100 organizzazioni per implementare il Pact for Skills nel turismo. Esperti discuteranno dello sviluppo del turismo digitale, identificando esigenze formative e competenze future. PacTS4ALL è parte dell'Agenda Europea per le Competenze. Per informazioni, contattare [email protected].
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Turismo, Ministero: mercato USA in crescita e al top per soddisfazione

📅 2024: 8.1 million arrivals, 23.7 million overnight stays, €6.4 billion in tourist spending (ISTAT, Banca d’Italia). January-August 2025: 1.4 million airport arrivals (+2.2%), 765,000 expected September-December (+9.4%), €2.8 billion spent in H1 2025 (Banca d’Italia). Minister Daniela Santanchè is in Washington, DC, until September 18. US tourists spend €191.1 per night, averaging 10.3 nights, with a satisfaction rate of 86.1/100 (The Data Appeal Company). 17 million Americans claim Italian origin.
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  • 1 min

ETC/TuiMusement: gli short break sono sempre più diffusi

🗺 In 2025, economic conditions encouraged Europeans to favor short breaks, with 56% choosing trips of 1-3 nights. The European Travel Commission highlights Rome as the top destination with 525,200 searches, followed by Paris (412,500) and Prague (287,200). Other popular cities include Amsterdam (215,800) and Barcelona (206,260). Notably, Berlin, Dublin, Vienna, Budapest, and Venice also rank highly for cultural, gastronomic, and recreational short trips.
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  • 2 min

Borghese alla FAO: cucina sostenibile e creatività per le nuove generazioni

🍽 Alessandro Borghese, chef and owner of "Il lusso della semplicità" in Milan and Venice, co-hosted the Junior World Food Day in Rome. Held at the FAO headquarters for World Food Day's 80th anniversary, the event attracted 900 students. Borghese, alongside Monique Coleman, led an interactive cooking session with the Italian Rugby Team. Streaming worldwide, it promoted healthy eating with music and dance. FAO's Director General, Dr. Qu Dongyu, attended. Chef Borghese emphasized sustainable eating and reducing food waste.
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Host 2025: Gelmatic presenta in anteprima mondiale le nuove soluzioni per il gelato soft

🍦 At HOST 2025, Gelmatic showcases its leadership in soft ice cream and frozen drinks with experiential stands. The debut of Giotto 11 PM SELF offers a self-service ice cream solution, while Giotto 21 combines high performance and sustainability with features like R290 refrigerant. The soft ice cream market is expanding across horeca, offering high versatility and profitability. Gelmatic machines promise easy operation, rapid ROI, and are featured at Pavilion 14, Stand C35-D36.
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  • 3 min

Una nuova narrazione per il turismo lento: il progetto pilota del Cammino di San Francesco Caracciolo

🏕️ Negli ultimi anni, il turismo lento ha guadagnato popolarità. Il Cammino di San Francesco Caracciolo, un percorso di 550 km da Loreto a Napoli, viene scelto come progetto pilota per un'iniziativa entro il 2025. Story Points multimediali e QR code multilingue racconteranno luoghi e storie locali. Aree come Rocca d’Evandro e Presenzano partecipano, con coinvolgimento della comunità e attrazioni come il Castello di Ettore Fieramosca a Mignano Montelungo.
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