L’evoluzione del Revenue Management nel settore alberghiero
🏨 In the competitive hotel management market, dynamic pricing and data-driven strategies have surpassed traditional seasonal rates, with Revenue Management Systems (RMS) analyzing real-time data to update pricing strategies. RMS utilize AI and machine learning to anticipate booking trends and optimize prices, becoming especially crucial for the Italian tourism industry, which is expecting a domestic tourism surge in summer 2025. RMS are no longer an option but a strategic necessity for sizeable as well as small and medium-sized hotels, empowering them to maximize revenue and stay competitive.
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