TOP NEWS

📅 Italy, in 2024, excelled in the global meeting industry, hosting 635 international congresses, marking an increase of 82 from 2023. The country ranks second globally, after the U.S. with 709 congresses. Rome and Milan rank 9th and 14th worldwide, hosting 114 and 100 congresses, respectively. Italy leads with 20 cities in the ICCA top 300. The nation is third globally for congresses in technology and medical-scientific sectors.

📅 Enit reports a substantial rise in Italy's MICE tourism in 2024. 340,000 international congress attendees (+22.7%) and 500,000 fair visitors (+18.3%) were recorded. Congress-related stayovers rose by 14.5% (1.152 million), while fair-related increased by 18.4% (1.594 million). Spending hit €270 million for congresses (+20%) and €530 million for fairs (+27.7%). Germany leads with 13% of travelers; U.S. tops spending at 14.5%. German visitors spent nearly €9 billion (+8%). Overall, German arrivals are expected to grow by 4.3%.

🌍 34.6 million cruisers globally in the past year, projected to hit 37.7 million by 2025. In 2024, Italian cruisers increased 28% to 1.15 million, preferring the Mediterranean (84%). The cruise industry generated $168.6 billion globally in 2023, with $55 billion in Europe and $16 billion in Italy. 31% of recent cruisers were first-timers. 61% of Clia's fleet now connects to shore power, expected to reach 72% by 2028. 69% of cruisers stay overnight in hotels pre/post-cruise.

🍷 Anthology by Mavolo showcases at the Roma Bar Show, May 26-27, 2025, in Palazzo dei Congressi, Rome. Featuring Amuerte Yellow gin with Peruvian coca leaves, events include bodypainting by Elisa Fraschetti, guest bartenders Simone Pandolfi, Matteo Paulillo, Lucia Ronca, and Daniele Cancellara. Mexican-themed stand highlights Mezcal Koch, Tequila Hussong, and cocktails by Valeria Naranjo. Alberto Birollo promises engaging activities and memorable experiences for visitors.

☕ Mokavit, an Italian leader in induction coffee makers, has launched a special SSC Napoli moka priced at €49. Designed for induction cooktops, it combines traditional coffee-making with modern needs. The moka features high-quality materials and contemporary design, highlighting Neapolitan culture and the city's beloved football team. It symbolizes conviviality, tradition, and identity. Available on Mokavit's official store, SSC Napoli's store, and Amazon, it celebrates shared values of tradition and passion.

✈️ American Airlines has introduced a daily direct flight from Milan Malpensa to Philadelphia International Airport for the summer season. This addition strengthens connections between Lombardy, Italy, and the U.S. Philadelphia serves as a major hub, operating up to 337 daily flights to over 120 destinations. By summer 2025, Malpensa will cater to around 200 destinations, with long-haul capacity increasing by over 18%, the highest among major European airports.

🏝️ "Osservatorio Emma Villas" and "AstraRicerche" reveal the 2025 "Healiday" trend focused on physical and psychological rejuvenation. 79.3% prefer vacations away from urban chaos, while 77.5% favor nature. 43.4% plan to travel solely within Italy, with Sicily most popular (29.4%). Emma Villas records 5,400 weeks booked, worth €28.2 million, up 4.15% from 2024. UK leads bookings (15.73%), followed by the USA (13.51%). The average stay is 1.37 weeks with a €5,200 weekly price.

📅 Daniela Santanché, the Italian Minister of Tourism, at the Festival dell’Economia di Trento, outlined plans to boost Italy's tourism. She aims to reclaim the top spot in European tourism, surpassing Spain, using AI to enhance tourism data management. €110 million will be allocated for tourism development, including energy efficiency. Goals include extending tourist seasons, digitalizing tourism, and promoting sustainable investments. Focus is on quality over quantity in tourism services.

🏨 Campania, 2024: Hotel occupancy soared to 67.7%, a 16.7% increase from 2023. Naples, Pompeii, the Amalfi Coast, Sorrento Peninsula, Capri, and Cilento topped the list of popular destinations. This data, unveiled at the Pietrarsa National Railway Museum during the 'Destinazione turismo-Speciale Campania' conference by Aiav, highlights growth. Tourism Minister Felice Casucci emphasized a transformative, sustainable tourism strategy aimed at enhancing internal regions and managing seasonal visitor flows.

🍦 Italia, estate 2025: previsto un aumento del 4% nelle vendite di gelato, consolidando la sua posizione di leader europeo con 600 milioni di porzioni vendute nel 2024. Nonostante il lieve calo delle visite del -0,5%, il consumo di gelato è salito del 2,1%. Il settore vale quasi 3 miliardi di euro. Tuttavia, mancano 15-20 mila addetti. Innovazione e gusti nuovi come aronia e barbabietola emergono, mentre la digitalizzazione e sostenibilità guidano le tendenze future.