TOP NEWS

🚄 Andrea Saviane and Leonardo Cesarini addressed Italy's railway digitalization challenges during Trainline's talk. Trenord manages 2,000 km of tracks with 2,300 trains and 750,000 passengers daily, issuing 42 million tickets annually. Sabre's CEO, Paola De Filippo, emphasized multisource systems for efficient data management. Two-thirds of travel agencies adopt AI to streamline processes, although data unpredictability remains a challenge.

💻 Ulisses and the Italian Ministry of Tourism are digitizing Italy's tourist ports. The collaboration aims to integrate data on boat and visitor flows. A national census of tourist ports is underway, enhancing the italy.it portal with booking features. Key support comes from Assonautica, promoting nautical tourism. Ten pilot ports will be equipped with digital platforms. Minister Daniela Santanchè emphasizes efficient data management and digitalization to boost coastal tourism.

🌍 2024 summer tourism in Italy shows positive trends. Hotel bookings are at 80% for August with a projected revenue of €14.7 billion from June to September. Pre-Covid levels are surpassed, with 90% occupancy expected in peak summer. August bookings: 77.4% coastal, 76.6% mountainous, 71.9% cities of art, 75.5% green tourism areas. Autumn bookings are also strong, with 43% for October. International tourism rises, with 19 million expected arrivals. Lazio, Marche, and Umbria see a 30-50% sales increase. Overtourism concerns only 10% of operators.

📈 L’Italia si distingue per accessibilità nei viaggi: Milano, Firenze e Venezia occupano il terzo, quarto e quinto posto nella top 10 delle città europee più accessibili secondo Travel + Leisure. Parigi e Lisbona sono in cima alla lista. L'Italia punta su inclusione e innovazione, integrando tecnologie come mini ascensori e montascale, specialmente nei centri storici. Accessibilità e una cultura dell'accoglienza sono essenziali per un turismo equo e inclusivo.

🏨 Secondo il Rapporto 2025 dell'Hospitality Forum, nel 2024 gli investimenti nell'immobiliare alberghiero italiano sono aumentati del 50% a 2,2 miliardi di euro. Nel primo semestre 2025, gli investimenti hanno raggiunto 1,5 miliardi di euro. In Europa, gli investimenti nel settore alberghiero sono cresciuti del 40% nel 2024, totalizzando 22,5 miliardi di euro. L’Italia è destinata a raggiungere 3 miliardi di euro entro fine 2025, superando la Francia grazie alla forza delle classi luxury e upper scale.

🗺 Lombardia in 2024 recorded 53.5 million overnight stays, two-thirds by foreign tourists, solidifying its leadership in tourism. On July 9, Barbara Mazzali noted increased global investment interest at the Hospitality Forum 2025 in Milan. Milan's luxury ADR exceeded €230, with RevPAR up 16% since 2019. New investments include €57 million Terme De Montel in Milan and €150 million resort in Salò. A €15 million funding initiative starts July 21, ahead of the 2026 Winter Olympics.

👩‍💼 Nel 2025, il Global Gender Gap Report del World Economic Forum evidenzia un divario di genere del 68,8%, stimando 123 anni per la parità globale. In Italia, solo il 28,8% delle posizioni di vertice sono femminili. Nell'Horeca, le donne costituiscono oltre il 60% della forza lavoro, ma solo il 28-30% delle imprese è guidato da loro. L'École Hôtelière de la Vallée d’Aoste promuove la parità di genere con il 49% delle studentesse e iniziative come tampon box gratuite.

🍦 In 2025, Antonio and Mario Cafiero launched a melatonin-rich gelato at Gelateria Primavera in Sorrento, Italy. With ingredients like nuts, cherries, bananas, and chamomile, this innovative gelato targets jet lag, assisting travelers with sleep regulation. Consumed an hour before bedtime, it blends functionality with indulgence. Positive feedback from international tourists suggests a promising future for this niche in artisanal gelato, highlighting entrepreneurial creativity in addressing common travel issues.

🍕 Pizzeria Presepe Napoletano in Naples hosted the Pizza & Falanghina Tour 2025 on June 26. The Consorzio Tutela Vini del Sannio and Gambero Rosso promote pairing contemporary pizza with Falanghina del Sannio DOC, breaking the traditional pizza-beer pairing. Sannio boasts 11,000 hectares of vineyards, producing 50% of Campania's wine and 85% of Italy's Falanghina. The tour continues in Sicily on July 10, showcasing local identity and innovation.

💸 Italian hoteliers seize a unique opportunity with the government's €3.2 billion fund reallocation for the 2021-2027 EU budget. The STEP (Strategic Technologies for Europe Platform) program supports digitalization, sustainability, and innovation. Initial calls have launched in Lombardy, Emilia-Romagna, and Campania, with more regions to follow. Over €2.5 billion supports AI, photovoltaics, and energy efficiency projects. European co-financing can cover up to 100% of costs, promoting a new hospitality model combining efficiency and innovation.