TOP NEWS

🏖 Nel 2025, la Sardegna vede una crescita turistica del 16% annuo, stimolata dai visitatori nord e sudamericani. Antonello Cocco di W Sardinia sottolinea l'importanza di promuovere l'accesso alle bellezze locali. Al recente Hospitality Forum di Milano, Andrea Orbetello del Four Seasons Milano e Giuseppe De Martino di The St. Regis Rome hanno evidenziato l'importanza dell'autenticità e della conoscenza del territorio. Alex Dallocchio del Romazzino Belmond Hotel ha sottolineato la varietà delle esperienze italiane.

🏨 Minor Hotels, with over 560 properties in 57 countries, is launching four new brands, including its first-ever soft brands: The Wolseley Hotels, Minor Reserve Collection, Colbert Collection, and iStay Hotels. This move reflects a global trend with soft brands growing over 10% annually, according to STR and HVS. Minor Hotels aims to expand beyond its current 90,000 rooms worldwide, targeting unexplored markets and catering to a diverse audience.

🍺 Bubble Bev. is inviting emerging brands with annual revenue under €500,000 to join its Scouting Program for developing large-format non-alcoholic beverages. Applications are open until September 30, 2025. Selected projects will be hosted for a workshop, with the winner receiving free production of 700 bottles. Bubble Bev., founded in 2017, reported €4.2 million in revenue in 2024 and plans to move to a new 12,500 sqm facility in Lessona in 2025, with a €10 million investment.

📈 Roma, luglio 2025, CBRE Italy places Rome as the third most attractive European investment city in the hotel sector, behind London and Madrid, moving up from fourth place in 2024. Italy ranks second as an ideal investment market, surpassing the UK and following Spain. Notable growth includes a 16% increase in the Veneto region. Interest in luxury segments expands to Lake Maggiore and Lake Garda, with a strong focus on Lake Como.

⛰️ Oltre 1 italiano su 3 frequenta la montagna 6-15 volte l'anno, con il 70% in compagnia e il 41% attirato dalla natura. "Mountain Maps", app nata in Trentino, ha 35.000 utenti mensili. MIA, assistente AI italiano per la montagna, offre risposte personalizzate e funzioni come mappe offline. L'app ha generato 250.000 percorsi, di cui 100.000 suggeriti dall’AI, e conta 1.000 abbonati paganti. Si prevede l'espansione in Europa e nuove funzioni sportive.

💸 Starhotels achieved a historic net profit of €34.3 million in 2024, marking a 9% rise from 2023, equivalent to 10.9% of revenues. Total revenues reached €314.8 million, growing 2.8% year-over-year, with an EBITDA of €102.7 million (32.6% of revenues). A new €350 million, ten-year loan was secured to boost expansion, replacing a previous €460 million loan. In 2025, the Hotel Gabrielli in Venice and Teatro Luxury Apartments in Florence will open, enhancing Starhotels' luxury segment.

💸 Bernabò Bocca, Federalberghi president, thanks Tourism Minister Daniela Santanchè for influencing a tax decision by the Agenzia delle Entrate. Since July 2025, both direct hospitality employees and external suppliers' staff enjoy a 5% tax rate on tips, enhancing income. This applies to workers at accommodations and food and beverage services, recognizing their role in customer service. The measure promotes fair income distribution among all contributing hospitality workers.

🌴 Quasi il 50% degli italiani ha vissuto esperienze di sovraffollamento nel 2024; 43% pagherebbe di più per turismo sostenibile. Indagine condotta da Roberta Garibaldi a inizio 2025 evidenzia il turismo rurale come strategia efficace. Conferenza a Expo Osaka riunisce sei università italiane e giapponesi, con 22 relatori, per discutere il riequilibrio dei flussi turistici e promuovere una roadmap tra Italia e Giappone per politiche turistiche sostenibili e autentiche.

🏆 Antonio Ruggiero S.p.A. triumphed on July 9, 2025, at the 26th Brands Award in Milan, winning the Brands Award New Entry 2025 with their Patate Ruggiero culinary line, topping the Ortofrutta category. The event, organized by Mark Up and Gdoweek, featured over 300 industry players. CEO Angelo Ruggiero emphasized passion and quality, celebrating the team's efforts. The company focuses on innovation, aiming to enhance potato culture with authentic taste and transparency.

🏢 Italian retirees increasingly move abroad for climate and tax benefits. Since 2024, as Portugal changes regulations, Spain and Tunisia gain popularity, with 536 and 4,000 Italian retirees, respectively. Italy now attracts European retirees with a 7% tax offer for foreigners in towns under 20,000 residents in the South. Federterme plans to expand the program to towns up to 60,000 residents. They aim to convert unused hotels into compounds for long-term foreign retiree rentals.