TOP NEWS

🚄 Trenord enhances service from Lombard stations to Monza with extra trains from September 5 to 7, 2025, facilitating Formula 1 fans' access to Monza's National Autodrome for the Italian Grand Prix. On September 6 and 7, eight additional trains link Milano Centrale and Monza. On September 7, 21 additional trains connect Milano Porta Garibaldi and Biassono Lesmo Parco, including 12 morning and 9 afternoon trips. Special tickets are available on giteintreno.trenord.it or at ticket offices.

✈️ British Airways is expanding its summer 2026 schedule from London airports, adding long-haul flights. From Heathrow and Gatwick, there will be three weekly flights to Bangkok with 60,000 additional seats. Jamaica gains an extra weekly flight from Gatwick to Kingston, totaling four. The U.S. sees two daily flights to Miami and San Diego, and one to Dallas. Heathrow to Bahrain flights double to daily, with Jeddah at five weekly, and Riyadh and Doha at 14 weekly flights.

💰 Regione Lombardia is offering a €15 million fund until October 9, 2025, to boost competitiveness in the tourism sector. The initiative supports both the renovation of existing accommodations and the creation of new hotels and outdoor facilities like campsites and glamping. Grants cover 50% of eligible expenses, up to €300,000, with a minimum spend of €80,000. Regional Tourism Assessor Barbara Mazzali aims to enhance lesser-known areas' appeal.

🌍 Daniela Santanché, Italy's Tourism Minister, highlighted that Italy ranked second in Europe for positive tourist sentiment with a score of 86.4 in 2025, a 0.6% increase from 2024, surpassing Spain and France. Safety ratings were exceptionally high, topping France, Spain, and Greece. The tourism sector is evolving with more distributed demand beyond traditional peak seasons. Over 10 million women are now employed, influencing tourism dynamics. Italy is investing in promoting lesser-known destinations.

📅 Dal 1° al 18 agosto, in Italia, oltre 15,6 milioni di turisti hanno visitato il paese, con un incremento del 9,3% rispetto al 2024. Italiani: 7,332,808; stranieri: oltre 8 milioni. Federalberghi contesta questi numeri, attribuendo parte dell'aumento a 600,000 alloggi emergenti grazie al CIN. Gianluca Caramanna difende i dati del Viminale, elogiando l'impatto economico del turismo.

📅 Camere occupate al 96% a Verona e sul Garda Veneto nella settimana centrale di agosto. Tra il 9 e il 16 agosto, Verona ha registrato un’occupazione alberghiera dell’80%, con picchi del 95% nei giorni 15 e 16, grazie a visitatori da Italia, Germania, Israele e Paesi Bassi. Sul Lago di Garda, l’occupazione media è stata del 91,8%, con camping oltre il 93%. Crescita dei ricavi segnalata da Paolo Artelio e Ivan De Beni.

📈 10,000 European hotels joined a collective lawsuit against Booking.com, challenging the parity rate clause, deemed anti-competitive by the European Court of Justice in September 2024. Hotrec, representing 47 national associations across 36 countries, supports this action. The deadline to participate was extended to August 29. Booking.com claims no official lawsuit notification yet, stating it's merely a declaration by Hotrec.

🛫 Dal 11 al 18 agosto, quasi 2 milioni di turisti sono transitati all'aeroporto di Fiumicino, con una media giornaliera di 170.000. Nei mesi di giugno e luglio, l'aeroporto ha accolto quasi 10 milioni di passeggeri. Il 14 luglio ha registrato un picco di 182.000 viaggiatori. Il Nord America ha visto 1,2 milioni di passeggeri, un aumento dell'1,4% rispetto al 2024. La Penisola Arabica e l'Estremo Oriente hanno avuto crescite del 7% e 6%, rispettivamente.

🗺️ Virtuoso's 37th Travel Week reveals a 12% growth in 2024, with expectations of a 39% sales increase and 30% bookings rise in autumn. For 2026-2027, a 24% sales boost is anticipated. U.S. inbound sales grew 4% year-on-year from January to July, with autumn bookings up 27%. The average hotel price increased 62% since 2019. Generational shifts highlight Baby Boomers' $83 trillion wealth and Gen Z's focus on experiences, while 77% of clients show more interest in sustainable travel.