TOP NEWS

🌴 Small Luxury Hotels of the World launched the Wellbeing Collection, featuring 15 boutique hotels focusing on wellness. A survey by OnePoll showed 72% of 6,000 adults feel tired, and 60% struggle to truly rest, but 89% see travel as key to wellbeing. Three Italian hotels participate: FORESTIS in Bressanone (€500/night), Miramonti Boutique Hotel in Merano (€510/night), and Oasyhotel in San Marcello Piteglio (€450/night), offering unique wellness experiences in nature.

🗺️ ENIT S.p.A., with the Italian Ministry of Tourism, hosts the 25th World Travel and Tourism Council Global Summit in Rome, Italy, from September 28-30, 2025, at Auditorium Parco della Musica. The summit returns to Europe after six years, focusing on digital transformation, regenerative tourism, and investment strategies. Enit S.p.A. unveils the Catalogo delle Regioni, showcasing Italian regions and investment opportunities, aiming to attract global stakeholders and investors.

🌏 Tra il 1° gennaio e il 4 agosto 2025, il punteggio di soddisfazione turistica dell'Italia è salito a 86,4, con un aumento dello 0,6% rispetto al 2024. In Europa, l'Italia è seconda solo alla Grecia (88,6), superando Spagna (85,7) e Francia (85,1). La sicurezza in Italia è valutata a 48,9, davanti a Francia (38,2), Spagna (36,2) e Grecia (33,2), rafforzando la sua attrattiva come destinazione turistica.

🌏 Gli italiani, secondo SiteMinder, si distinguono come i più autonomi nella ricerca di alloggi online (50%) e tra i più eco-consapevoli in Europa, con il 69% disposto a pagare di più per strutture eco-friendly. Mentre il 75% sogna Giappone e USA, le destinazioni preferite rimangono Spagna, Francia, Grecia, Austria e Germania. Solo il 23% passa molto tempo in hotel, e il 35% lavora in vacanza. Il 70% adotta l'IA, ma solo il 5% accetta automatizzazione alberghiera.

🚢 Ferruccio Alessandria, president of Assopiscine, urges the immediate approval of a framework law discussed in the Italian Chamber of Deputies. Approved by the Council of Ministers on July 30, this law, supported by Ministers Musumeci and Schillaci, seeks to introduce national regulations for pool safety. The Health Ministry reports an annual average of 350 drowning deaths in Italy, with 46% occurring in domestic pools. Enhanced safety measures and awareness are vital to prevent incidents.

🎓 AGroDiPAB unveils the "Università della Vendita" to transform sellers into strategic consultants for business growth. Scheduled for launch on October 28, 2025, in Rome, this free program offers courses ranging from 40 to 1,000 hours, focusing on skills like CRM, AI, and negotiation. The Horeca sector in 2024 generated €107.1B in revenue, creating €53.8B in added value. It supports 1.5 million jobs across 380,000 companies and is crucial to Italy's economy.

💵 Dal 1° settembre 2025, il limite massimo del 5% sulle commissioni per i buoni pasto si applicherà a 2,8 milioni di lavoratori del settore privato in Italia, estendendo una normativa già in vigore per 700.000 dipendenti pubblici. Attualmente, le commissioni medie sono dell'11%, ma alcune arrivano al 20%. Le aziende hanno tempo fino al 31 agosto 2025 per adeguarsi, con un periodo di transizione fino al 31 dicembre 2025. Anseb critica la norma, mentre Fipe Confcommercio non prevede effetti negativi significativi.

🗺 Italy ranks third globally for congress tourism in 2024, following the U.S. and Belgium, as per the 66th International Meetings Statistics Report by UIA in Brussels. Rome leads Italian cities, ranking ninth globally, surpassing Milan and Florence. Bologna and Turin show remarkable progress, climbing over 80 and 31 positions, respectively, while Naples and Venice lag. Giancarlo Leporatti emphasizes the need for a coherent national strategy to sustain success in the competitive market.

📈 2024, Italy's tourism balance achieved a €21.2 billion surplus, representing 1% of GDP, matching 2019 levels. Foreign tourist spending hit €54.2 billion, up 4.9% nominally. Arrivals grew 3.4%, but remained 8% below 2019. Top spenders include tourists from Germany, Spain, and Asia. Cultural vacations and city visits accounted for 56.4% of tourist spending. Central Italy led with 27.4% of spending. Italians spent €33 billion abroad, with rising interest in Asia and a surge in travel to Saudi Arabia.

🏨 Hotel Sustainability Award 2025: applications open until September 10, 2025. Hosted by Fiera Bolzano, it honors sustainability in hospitality. Categories include Sustainable Food, Circular Design, and Technology. Awards: €15,000 marketing package for Sustainable Tourism Pioneers 360° and €5,000 for Better Together. Awards ceremony: October 13, 2025, at Hotel 2025 in Bolzano. The jury includes industry experts. Hotel 2025 features themes like People, Innovation, and Design. More details [here](https://www.fierabolzano.it/it/hotel/sustainability-award-hotel).