TOP NEWS

🌐 Giorgia Meloni, Italy's premier, addressed the WTTC Summit in Rome, highlighting Italy's leadership in tourism. The government has focused on post-COVID recovery, worker dignity through tip tax breaks, and infrastructure like staff houses. Future events include the Milan-Cortina Olympics and Napoli's America's Cup. Italy aims to become the fourth most visited country but strives for the top spot.

🛳️ Europ Assistance will unveil two innovations at the TTG Travel Experience in Rimini from October 8-10: "Viaggi Full Protection," a new comprehensive insurance offering at an accessible cost, and the revamped "TO Standard," targeted at small and medium tour operators and travel agencies. Erika Delmastro, Chief Commercial Officer, highlights the growing awareness among Italians about travel insurance importance, addressing misconceptions about its cost, while offering solutions that support travel professionals.

🌍 António Guterres emphasizes tourism's transformative power in his message for World Tourism Day 2025, celebrated on September 27th. Key themes, including strategic planning and sustainability, will be discussed at a conference in Melaka, Malaysia, and the 25th Global Summit WTTC in Rome. From 2019 to 2024, tourism attracted 2,300 greenfield projects worth $126 billion. Focus areas include digitalization, supporting SMEs led by women and youth, and sustainable investments to combat climate change.

🍻 Luca Argentero, actor and entrepreneur, launched Beerlover, a non-alcoholic beer, in July with friends. Available at Signorvino and online, it's part of Argentero's brand Sodamore. This trend caters to health-conscious youth seeking non-alcoholic alternatives. Beerlover is a Lager-style beer with a bright golden color, fine foam, and delicate hops. Produced in Poland by Browar Maryensztadt, 10,000 bottles were initially released, featuring unique labels encouraging creativity.

🏨 Sara Digiesi, CEO of BWH Hotels Italy & South-East Europe, leads an expansion into 15 countries in South-East Europe and the Middle East, including Albania, Greece, Romania, and Malta. Scheduled for 2024, the move adds 30 hotels to their 170 existing ones, projecting over €415 million in revenue. The plan targets emerging markets supported by government policies and infrastructure. Larry Cuculic, global CEO, underscores the European significance of this strategic growth.

🛫 Adolfo Urso, Italy's Minister of Made in Italy, aims to diversify tourism beyond beaches by creating a network of tourist ports and promoting wellness and cultural tourism. The "Destinazione Italia" initiative focuses on attracting long-term visitors. A €32 million fund targets sustainable camping facilities, yet only 450 out of 1,900–2,000 campsites in Italy meet sustainability standards. Cavallino Treporti and Lake Garda excel in quality camping, but other areas struggle to attract foreign tourists due to service gaps.

🏠 8-9 ottobre, Rimini - Gloria Armiri, di IEG, analizza il settore del turismo italiano. Il turismo fatica ad attrarre giovani, nonostante il suo fascino. Il 9 ottobre, giovani albergatori discuteranno del turismo giovanile all'InOut Arena. TTG Next Startup, con 60 startup, accoglierà partecipanti internazionali. Business France parteciperà. TTG e PwC Italy promuovono l'Innovation Freestyle Jam, offrendo al vincitore un desk gratuito nel 2026 e un mentoring con PwC e LifeGate WAY.

🏨 HNH Hospitality's Luca Boccato reports a 20% revenue increase in Sardinia, contrasting with a 10% drop in American market arrivals in Rome and a sharper decline in Venice. RHC Group's Giuseppe Marchese notes a 15% decrease in U.S. visitors to Rome and a rise in non-hotel accommodations. Far East bookings for 2026 are emerging, with Chinese tourists visiting the Italian Alps. Omnia Hotels adapts pricing strategies daily, aiming for a 3% revenue growth this year.

📅 Il 2 ottobre, dalle 11:00 alle 12:30, il webinar "Training needs for exploiting digital tourism opportunities" si terrà online. Organizzato da PacTS4ALL, con Federturismo come partner principale, coinvolge esperti per discutere le esigenze formative nel turismo digitale. Il progetto è parte del Pact for Skills, che include quasi 100 organizzazioni. L'obiettivo è aggiornare le competenze per la transizione verde e digitale, sostenuto dalla Commissione Europea.

📅 7 October 2024, Rimini - Blastness, celebrating 20 years, will present at Hospitality Day and TTG Travel Experience. At 12:30, Andrea Delfini and Piergiorgio Schirru will discuss AI in hospitality. At 15:00, Matteo Pagni moderates a panel on online travel advertising with industry leaders. From 8 October, Blastness joins TTG Travel Experience with ErmesHotels, showcasing solutions at stand A3, 438-503. Attendees can book demos via the provided form.