TOP NEWS

📈 Alessandro Onorato, the councilor for major events in Rome, highlights the city's evolving infrastructure and brand value on par with Paris. This week, Dior hosted a show, and Dolce & Gabbana are scheduled for July. Four Seasons plans a €300 million luxury hotel investment in Rome. Despite having a third of Milan's five-star beds three years ago, Rome will boost its capacity by 40% in two years.

🌎 2023, Italy: 67.7 million "on the road" tourists are spending nearly €100 daily, mostly on local foods. Ergo's study highlights that 72% of camper travelers explore small Italian towns, reducing emissions by 30% versus car and hotel stays. In 2025, outdoor tourism is expected to grow, with over 38 million foreign visitors (+1% from 2024), generating €4.97 billion directly, and up to €8.85 billion indirectly. Italy's agro-food exports boost tourism from Germany (15.4%), USA (11%), France (11%), and UK (6.8%).

🗓 UniCredit, Convention Bureau Napoli, and Federturismo Confindustria sign a protocol to boost congress tourism in Southern Italy. ICCA 2024 ranks Italy second globally with 635 international congresses, an increase of 82 from 2023, trailing only the U.S. with 709. A permanent working group is established to leverage South Italy’s strengths, focusing on high-spending and congress segments, enhancing transport infrastructure, and promoting sustainability.

🍺 Birra Peroni launched the "BeHer" initiative to address gender equality in the workplace. According to an IPSOS study, 31% of Italians see women as the most discriminated group. Italy's female employment rate is 54.1%, 18% lower than men's. BeHer is built on five pillars and features an expert committee. Birra Peroni, achieving a 12% increase in women in managerial roles over four years, serves as a model for the Horeca sector.

📅 Martedì 24 giugno 2025, dalle 10:30 alle 13:30, la Sala della Regina della Camera dei Deputati ospiterà la presentazione del Rapporto Strategico 2025 di Italgrob. L'evento, in collaborazione con AFDB e TEHA Group, esplorerà il valore dell'ecosistema Horeca italiano e le sue evoluzioni future. Il dibattito coinvolgerà rappresentanti istituzionali, con Andrea Ducci del Corriere della Sera a moderare. Conferma di partecipazione richiesta. [Iscriviti qui](https://landing.ambrosetti.eu/txetrehpic-phdyxBkyKvSwnQa6JGp_DS6HLpfefjt11V2-Y2kBYS4MngsFyQUvyhvW1aCT1L00).

📅 Italian hoteliers leverage flexible check-out times and automation to enhance guest satisfaction and boost revenue. Standard check-out occurs between 10:00 and 12:00, but late check-out can increase profits. Chekin automates processes, offering online check-out, data integration, and real-time feedback requests. Hotels using Chekin save 87% of time. Strategies including clear communication, personalization, and upselling further improve operations and guest experiences. A 14-day free trial of Chekin is available.

🍷 Niccolò Branca, Executive Chairman of Fratelli Branca Distillerie, will feature in "Sognatori" on La7, airing May 28 at 23:30 with a rerun on June 1 at 16:20. Founded in 1845, the company remains 100% Italian and exports to over 160 countries. Branca's leadership focuses on tradition, quality, and sustainability, with brands like Fernet-Branca. It exemplifies successful global expansion while maintaining historical identity.

💡 Enel is offering comprehensive energy solutions for the hospitality industry across Italy. Their Enel Fidelity plan provides a fixed price over 24 months with decreasing costs, ideal for seasonal businesses. Enel Mix offers a flexible combination of fixed and indexed pricing. Enel also supports energy efficiency with Save Up voltage stabilizers, photovoltaic installations, and electric vehicle charging stations through Set&Charge. These services enhance sustainability and operational efficiency while providing financial incentives.

🏡 Italian villa vacations, termed "Healiday," combine relaxation and rejuvenation, focusing on nature and comfort. According to Emma Villas, 79.3% desire escapes from urban chaos. Italy remains a top destination, with Sicily (29.4%) leading preferences. Over 5,400 weeks are booked for 2025, amounting to €28.2 million, a 4.15% increase from 2024. The average stay is 1.37 weeks, with prices averaging €5,200 per week. Italian bookings rose by 3%, making up 11.74% of total reservations.

🌍 Italians' travel plans for 2025 are on the rise: 86% plan at least one summer trip, surpassing the European average by 7 percentage points, with 38% planning multiple trips. September is preferred by 39%, while 67% vacation domestically. The top international choices are Spain (12%), France (7%), and Greece (6%). Inflation (77%) and conflicts (58%) influence destinations. Hotel stays (45%) and car travel (51%) are most common. Only 39% opt for travel insurance, citing cost concerns (30%).