TOP NEWS

💵 In Italy's hotel real estate market, investments surged by 31% in the first half of 2025, hitting €1.4 billion. Family offices boosted their share to 30% from 22% in 2024. Rome attracted 29% of investments (€397 million), with a record price per room up 190% from late 2024. Domestic investors provided 51% of the capital. Capri and Ischia led resort investments, with the leisure segment growing by 80% to €518 million.

📅 Europe, the US, South America, and Asia saw hotel occupancy and ADR rise across all segments from luxury to midscale in Italy's second quarter of 2025. Occupancy increased by 1.1 percentage points from 2024 with a 5.6% average room price hike, peaking over 10% in some cities. Compared to Q2 2023, growth exceeded 15%. Bologna, Rome, Milan, and Florence topped 80% occupancy, while Perugia's midscale rates jumped by 14.2%.

🌎 L'Italia mira a una spesa turistica di 185 miliardi di euro nel 2025, con 60,4 miliardi da turisti internazionali e 124,6 miliardi da quelli nazionali. Nel 2024, la spesa era di 55,2 miliardi per gli stranieri e 122,6 per i nazionali. Il contributo al PIL per il 2025 sarà di 237,4 miliardi (10,8%), con 3,2 milioni di occupati. Entro il 2035, il contributo al PIL potrebbe raggiungere 282,6 miliardi (12,2%), con 3,7 milioni di occupati.

🏖 Roma's summer tourism hits a record, with arrivals up by over 18% compared to last year, surpassing 38 million tourists. Despite typically lower summer figures and the challenges of the Giubileo, September expects 946,000 international visitors, spending nearly €1 billion. August forecasts 695,000 tourists with €526 million in spending. Hotel bookings are strong: 70% in July and August, nearing 60% in September. Tourists' average stay is six nights, contributing to a projected €15 billion revenue.

🏨 Marriott International has completed its acquisition of Dutch hotel chain CitizenM for $355 million. Announced in April, this strategic move enhances Marriott's lifestyle offerings. Founded in 2008, CitizenM operates 37 hotels across Europe, the U.S., and Asia, with 8,789 rooms. Integration into Marriott's digital systems and Bonvoy program will finalize by year's end. Anthony Capuano, Marriott's CEO, highlights CitizenM's appeal to modern travelers with tech-savvy, sustainable designs. Marriott aims to expand CitizenM's reach in key cities.

🚲 B&B Hotels collaborates with Unicorn Mobility to offer premium Pirelli-branded ebikes with integrated helmets, GPS, and alarm systems. This service, managed through Unicorn's app, aims to enhance traveler experiences and promote sustainable tourism in Italy. Gianluca Iorio, Unicorn Mobility Co-Founder, highlights the partnership's role in encouraging cycle tourism. Liliana Comitini, CEO of B&B Hotels Italy, Slovenia, and Hungary, emphasizes the commitment to reducing environmental impacts.

🚃 Trenord and Asf Autolinee launch 'Como Open Pass', offering sustainable travel in Como and surroundings. The pass includes return train travel from any Lombardy location to Como Lago or Como San Giovanni, with unlimited daily travel on Asf buses. Destinations include Brunate, Menaggio, Bellagio, Argegno, and Val d'Intelvi. Tickets are available online, at Trenord stations, and authorized sellers, requiring a specified date of use.

📈 La Commissione europea avvia una consultazione pubblica per aggiornare le norme IVA nei settori dei viaggi e del turismo. Il processo, che durerà 12 settimane, mira a ridurre la burocrazia e promuovere la sostenibilità. Il ministro del Turismo, Daniela Santanchè, sostiene l'iniziativa, con una proposta legislativa prevista per il 2026. La consultazione riguarda il regime speciale IVA delle agenzie di viaggi e le norme per il trasporto passeggeri. Gli stakeholder sono invitati a partecipare.

🌍 36.1 million Italians will travel this summer, generating €41.3 billion, a 1.7% increase from last year. The average vacation duration decreased from 10.3 to 10 days. The primary vacation cost is €888 per person, about €89 daily. 88% will stay in Italy, with beaches as the top choice; 12% will travel abroad, favoring nearby coastal areas. June and September vacations rise, while August's popularity declines. Popular regions include Tuscany, Emilia Romagna, and Sicily.

🌍 36.1 million Italians will travel this summer, generating €41.3 billion in revenue, a 1.7% increase from last year. Vacations will average 10 days, costing €888 per person. Italy is the favorite destination with 88% preferring domestic trips, while 12% will travel abroad. June and September are gaining popularity over August. 76.9% will head to the sea, 16% to mountains and lakes, and 4.2% to cultural sites. Popular regions include Tuscany, Emilia Romagna, and Sicily.