TOP NEWS

🇮🇹 Italian market shows strong appreciation for Poland with 118,000 arrivals from Italy in Q1 2024, surpassing the record year of 2018 which had 601,000 Italian arrivals. Italian tourists spent around 84 million euros and recorded 1,094,000 overnight stays in Poland from January to March 2024. The National Polish Tourism Organisation will attend the TTG Travel Experience and host b2b workshops, including the Buy Poland workshop from October 15-20, aiming to promote less mainstream Polish destinations easily accessible from Italy.

🏖️ San Foca, a coastal village 25 kilometers from Lecce, features Posia Retreat & SPA | UNA Esperienze, part of a requalification project elevating it from 4 stars to luxury status. Hotel manager Francesco Ascalone aims to attract high-spending travelers globally. The hotel, which debuted in 2019, began repositioning efforts in early 2022 amidst challenges, including affiliate branding with UNA Esperienze. It integrates sustainability, with a plastic-free environment, photovoltaic systems, and a smart home system. The 23-room property offers contemporary design, technological amenities, and emphasizes local craftsmanship. It includes My SPA with indoor and outdoor pools like the 23-meter Sky Pool and an Infinity Pool.

🚩 AccessiWay Report 2024 reveals that digital barriers prevent 13 million users from accessing Italian tourism websites, impacting disabled people and those over 65. Details show 5 out of 22 public administrations lack a correct accessibility statement link; only 16 out of 22 administrations have declared their non-compliance with the Stanca Law; 7 out of 20 have outdated accessibility statements; 100% of pages analyzed have serious accessibility errors; as of June 30, 2022, only Italia.it has an outdated accessibility statement. However, most sites exhibit a commitment to compliance, and the Tourism Ministry's site has a 99% web page accessibility compliance rate.

🏨 Hotels are adapting to evolving consumer preferences and technological advancements to enhance revenue streams. Staying ahead in hospitality requires offering advanced services and tapping into new earning opportunities. Seven emerging trends for 2024 include coworking spaces, live entertainment, flexible booking, personalized culinary experiences, family and child-friendly amenities, women-focused services, and pet-friendly options. Embracing these trends allows hotels to cater to new customer segments, optimize room occupation and turnover, and create memorable guest experiences.

🏝 In November, Italy is preparing for the G7 Tourism in Florence with the aim to reclaim its leadership in international tourism. The Minister of Tourism, Daniela Santanchè, highlighted the importance of investing resources from the Pnrr and launching a new call for funding focused on energy efficiency, sustainability, and modernization. She emphasized expanding the hotel network, improving services, quality, and training, and concentrating on conference tourism and unique cultural and gastronomic experiences. Additionally, a study by Google Italia and Deloitte forecasts the impact of AI on global travel flows up to 2040, noting the strategic role of AI in enhancing the adaptability and competitiveness of the Italian hospitality industry, which boasts over 32,000 establishments and one million rooms - the largest in Europe.

🏖️ The future of tourism professions revolves around digitalization, sustainability, and experiences, with roles like destination manager, virtual travel consultant, and agent of olfactory tourism. Randstad Research, in their report "Viaggio nel turismo del prossimo decennio," reveals that the tourism sector employs 1.7 million people—53.4% with a diploma, 12.9% with a degree, and 33.7% with compulsory school education. Of these roles, 73.9% require medium qualification, 17.1% high, and 9% low. Emilio Colombo of Randstad Research highlights the need for enhanced education to meet the demand for digital and communication skills.

🛍 Vicolungo The Style Outlets experienced a 26% increase in visitors during the first weekend of sales compared to the same period in 2023. Center manager Marco Cicchetti noted the significant number of customers has not been seen since perhaps 2016, attributing the success to contributions from European tourists, particularly from Northern Europe. The outlet extended opening hours for the sales weekend and plans to continue this in July. Castel Guelfo, in the province of Bologna, also saw a 9% increase in traffic from the previous year. Vicolungo and Castel Guelfo have 150 and 110 boutiques respectively and are managed by Neinver. Sales will last until August 28.

🏖️ Italy showcased solid performance in the 2024 tourism report by the OECD, with international inflows positioning it among the top global destinations and balances returning to pre-pandemic levels since 2022. The OECD praised Italy's Tourism Accessibility Fund, noting its contribution to Italy's reputation as a safe and inclusive destination. Italy is also at the forefront with geolocation data projects for tourism and, alongside the UK and Lithuania, in using AI to predict future tourism trends.

🏖️ In Italy, top travel destinations include Sardinia, Sicily, Calabria, and Puglia. Mediterranean benefits as Egypt sees a downturn, with increased flows to Greece, Balearics, and Tunisia. Red Sea remains popular despite a 20% booking drop due to Middle East conflicts, with Cape Verde and the Mediterranean gaining market share. Long-haul favorites are the USA, Japan, Indonesia, East Africa with Tanzania, Kenya, Madagascar. Cruise season peaks in summer with a focus on the Western and Eastern Mediterranean, and Northern Europe including Norwegian fjords. Study travel bookings for English language destinations like Great Britain, Ireland, Malta, the USA, Australia, and Canada are in high demand, alongside Spanish, French, German, and Japanese courses. Trips typically last two weeks, combining language learning with cultural exploration.