Cresce la spesa dello shopper alto-spendente ma cambia il suo comportamento d’acquisto: unicità, internazionalità e programmi VIC gli aspetti più rilevanti
💰 In Milan on October 8, 2024, studies by Global Blue and Agility Research & Strategy show 19,000 Ultra-High-Net-Worth Individuals (UHNWI) spent over €70,000 each on Tax Free Shopping between September 2023 and August 2024. They represent 0.1% of Tax Free shoppers but account for 13% of total spend, averaging €160,000 per shopper. UHNWI segment grew by 33% since 2019, and their spending increased by 26% post-pandemic. 56% visited Europe, 21% Asia, and 23% both, with France and Italy being top destinations. UHNWIs tend to be repeat shoppers, 23% compared to 7% of general shoppers. They purchased nine brands on average, with two brands receiving 75% of their Tax Free sales. By 2027, a 38% increase in ultra-rich is expected, particularly among Americans, Chinese, British, and Indians. Indian UHNWIs (90%) anticipate growing their expenditure the most, and at least 50% of UHNWIs are part of VIP/VIC programs, with the highest participation by Britons (78%). Indian UHNWIs (95%), followed by Britons (88%), show a high propensity for international travel in the next 12 months.
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