Italian Exhibition Group acquisisce l’Italian Bike Festival
🚲 Italian Exhibition Group (IEG) acquired a majority stake in Movestro Srl, organizer of the Italian Bike Festival (IBF). The 2023 bike market recorded 57 million presences, generating over €5.5 billion in direct economic impact. The IBF 2024 edition at Misano World Circuit featured 600 brands and 57,000 participants. Italy's bike economy is nearing €3 billion in revenue, employs 17,600 people, and boasts a €75 million export surplus. ????????♀️
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