TOP NEWS

🍺 Gen Z's global drinking habits reveal complexities: 21% embrace No/Low alcohol options, but they've reduced alcohol intake less than average (-16pp). In Italy, 17% opt for No/Low alcohol, 24% reduced consumption, while 46% remain unchanged. Social settings dominate, with 72% globally visiting bars weekly, rising to 82% in Italy. Cocktails are favored by 46% over beer (37%). Driven by social media aesthetics, 46% choose drinks for "instagrammability". 38% plan to increase outings, emphasizing social connections.

📝 Nel giugno 2025, Roberto Calugi, Direttore Generale della Federazione Italiana Pubblici Esercizi, ha partecipato a un'audizione presso la 9ª Commissione del Senato, discutendo il disegno di legge n. 1484. La Federazione evidenzia l'importanza delle recensioni online, influenzando fino al 30% del fatturato e contando sul 70% dei consumatori. Propongono un limite di 15 giorni per la pubblicazione delle recensioni, obbligo di provenienza verificata, e possibilità di rimozione dopo due anni.

💳 DreamPacker, a brand of Gruppo Gattinoni, has adopted the Buy Now Pay Later model in collaboration with Scalapay. Since 2023, customers can purchase travel packages on DreamPacker's portal and pay in 3 or 4 interest-free installments. Payments can be initiated online or in-store, with the first installment due at purchase and subsequent payments in the following months. Consumers need only a credit or debit card, not a bank account.

📅 2024, Italy: Hosted 368,000 events with over 29 million participants, up 7.8% from 2023, and 47 million attendees, a 13% increase, generating €12 billion. 840,000 foreign attendees led to 3 million overnight stays and €800 million spent. Italy ranks second globally in MICE, behind the U.S., with Milan third for average congress attendees. 2025 goal: Host 700 international events, surpassing the U.S., bolstered by government support and infrastructure investments.

📅 Presentato a Roma da Qualivita, il primo Rapporto Turismo DOP analizza il turismo legato alle Indicazioni Geografiche in Italia. Con 585 attività, 361 consorzi, e 597 prodotti DOP e IGP, il report include 103 strade e itinerari, 17 siti Unesco, 29 paesaggi storici, e 82 parchi. Grana Padano, con un fatturato di 2,2 miliardi di euro e un export del 51%, diventa un'attrazione turistica con l'Experience Center sul Lago di Garda.

📅 2024, Italy hosted 368,000 events with over 29 million participants (up 7.8% from 2023), generating 47 million presences (+13%) and an economic impact of €12 billion. Foreign attendees numbered 840,000, contributing €800 million. Italy is the only country with 6 cities in the top 100 global congress hubs. The aim for 2025: host 700 international events to surpass the USA. Average daily congress participant spending rose from €270 to €300.

📅 June 2025, Rome: Emidio Pacini, CEO of Pacini Group, highlights Rome's enduring global appeal despite euro-dollar fluctuations. With properties like The Pantheon Iconic Rome Hotel and The Goethe Hotel, the group faces a rise in last-minute bookings, spurred by the international geopolitical landscape. In response, they've invested in real-time revenue management technologies to adapt pricing and availability dynamically, while enhancing customer service with flexible cancellation policies and strengthened direct promotional efforts.

📈 TH Group targets substantial growth in Italy’s thriving MICE sector, valued at €11 billion (20% increase from 2023). They aim to double revenue from €214 million to €400 million in five years. Salvatore Piazza highlights their 50 meeting rooms across cities, coastal, and mountain locations to attract 340,000 international clients. With 30 TH Resorts, they hosted events like the Women’s Ski World Cup at TH La Thuile, enhancing credibility and client loyalty.

📆 From July 1, the tourism program facilitation counter will close due to financial resource exhaustion. Businesses have until 11:59 on July 1 to apply. Eligibility thresholds are €7.5 million for internal areas or disused structures and €20 million standard. Industry associations including Confindustria Alberghi express concern over the decision's timing as it precedes the WTTC assembly in Rome. They urge clarity and institutional coordination, calling for action from President Meloni to ensure sector stability and transparency.

💰 In 2024, foreign tourists spent €21 billion in Italy via POS, a 38% rise in two years. Americans led with €3.8 billion, followed by Germans (€2.7 billion) and French (€1.6 billion). Brazilian spending surged 155%, while Australian and Romanian expenditures grew 99% and 66%, respectively. Saudis spent €913 on luxury items, while Americans and Australians spent €650 and €723 on experiences. Rome accounted for 17% of electronic transactions. 74% of spending occurred in 20 cities or provinces.