Tendenze del mercato

🏖️ Calabria, alongside Puglia and Trentino Alto Adige, ranks as Italy's most appealing tourist region, according to the recent Demoskopica report. By the end of August, tourist arrivals in Calabria are expected to increase by 4% compared to last year, potentially boosted by more low-cost airline flights to the region's three airports. The unique combination of sea, mountains, and culture is particularly attractive to young travelers. However, concerns arise with inflation rates in the tourism sector rising by 3.6% annually and 1.2% monthly.

🏠 Eurostat reports a 28.3% increase in short-term online rental bookings in Europe for Q1 2024, with 123.7 million nights spent by tourists. Italy ranks third with 107 million nights in 2023. January 2024 saw 33.3 million nights (+16.7%), February 41.2 million (+19%), and March 49.2 million (+48%). Top destinations in 2023 were Andalusia (35.6M), Jadranska Hrvatska (32.6M), and Provence-Alpes-Côte d'Azur (24.9M). Lazio leads five Italian regions in the top 20, with 14.4 million nights.

🏕 The US tourism industry soared from January to May 2024, raking in $104.9 billion from international tourist spending, marking a >17% increase from the previous year. In May 2024 alone, foreign visitors spent about $21.6 billion, surpassing the pre-Covid record set in March 2018. American travelers spent nearly $20.5 billion domestically in the same month, resulting in a travel-related trade surplus of over $1.1 billion.

🛥 In 2024, the cruise industry is experiencing a boom, with a forecast of reaching 35.7 million passengers by the end of December, according to CLIA data. Bounce's study ranked Royal Caribbean highest with a score of 9.32/10, leading in six out of seven variables, followed by MSC (8.80) and Carnival Cruise Line (8.04). Norwegian Cruise Line placed fourth (7.29), Costa Crociere sixth (6.77), and Holland America Line tenth (5.56). The best cruise destination title went to Santorini with a score of 8.13/10.

🏖️ Antigua and Barbuda saw a 15% increase in tourist arrivals in the first half of 2024, reaching 176,665 visitors, with the United States being the top source market, followed by the United Kingdom. The figures also show a 10% increase compared to 2019, setting the pace for a record-breaking year. Additionally, cruise ship passenger numbers rose by 30% compared to the first half of 2023, as reported by eturbonews.com.

🏕️ Tour operator Viaggialdo doubled its full-year 2023 revenue in the first half of 2024, with an expected closing in December 2024 at around 3 million euros. Product manager Marco Ghidoni highlights the growth and market recognition. Viaggialdo will meet travel agencies on September 23 at Bergamo airport, an event with Ras Al-Khaimah tourism and Air Arabia, and schedule meetings in Naples and Bari with Agenzia per amica in October.

🏨 Marriott International's CEO Tony Capuano reveals a downturn in Chinese tourism post-Covid, with China's mainland RevPAR (revenue per available room) falling about 4 percentage points last quarter. China, being Marriott's second-largest market, prompts a 3-4 percentage point downward revision in annual RevPAR forecast, mainly due to mainland China's weaknesses.

🇬🇧 Talea Collection in Puglia is no longer impacted by the lack of Russian tourists, as Georgians and Poles become prominent guests, often traveling in large family groups seeking authentic experiences. The US market remains top for Talea, followed by UK and France, with cooking classes and boating outings as favored activities. Bookings are surging from South American countries, notably Argentina and Brazil, as well as from Australia and Canada, diversifying Talea's clientele.

✈️ Cagliari Airport, managed by Fabio Mereu, saw 2,890,747 passengers from January to July 2024, a 7% increase from 2023. The growth was spurred by national (+6.2%) and international (+9.3%) routes. July alone brought in over 600,000 travelers, a 5.1% rise from July 2023, setting a new record. The airport offered 81 routes, including 33 national and 48 international across 20 airlines, reaching 68 destinations in 19 countries.

✈ Airbus CEO Guillaume Faury predicts a greater role for Italy in the company's future, following a Covid-19 recovery and a production demand exceeding supply capabilities. Despite a reduced 2022 delivery goal from 800 to 770 aircraft, Airbus is ramping up production, with a target of 1,505 airplanes in two years, nearly meeting the initial 1,520 target. The Chinese Comac is emerging as a competitor, with the C919 jet using Western technologies like Cfm engines. Airbus supports 12,000 jobs in Italy and spent €600 million in the country last year, with projections to spend more this year.