Tendenze del mercato

🌎 Secondo l'ultimo rapporto trimestrale dell'European Travel Commission, da inizio anno gli arrivi internazionali in Europa sono aumentati del 3,2% e i pernottamenti del 3,1%. La spesa per i viaggi in Europa è aumentata del 9,7% nel 2025. Finlandia (+14,1%), Norvegia (+12,9%) e Polonia (+12,0%) hanno registrato forti crescite. Il coefficiente di riempimento voli è stabile all'84%. Sfide finanziarie preoccupano il 79% dei professionisti del settore.

🌏 Nel 2026, le ricerche per "Capodanno Cinese" su Trip.com aumentano del 64% rispetto all'anno precedente. Le prenotazioni dall'Italia verso l'Asia per il Capodanno Lunare (13-25 febbraio) crescono del 150%. Gli italiani prenotano 87 giorni in anticipo, soggiornando in media 17 giorni. Thailandia, Filippine, Cina, Vietnam e Giappone sono le destinazioni preferite. Il Giappone vede un incremento del 457% nelle prenotazioni. Roma e Milano restano le mete italiane preferite dagli asiatici.

🛳️ L'Istat reports Italy leads Europe in cruise tourism, with over 88 million passengers and a 10-year record, excluding 2020. In 2024, Civitavecchia is the busiest port with 1.8 million passengers (+7.8%) and 888 cruise ships. Italy records 5 million passengers, 27.6% of the EU total. Passenger growth is 2%, while ship arrivals rose by 0.9%. Key routes include Messina-Reggio Calabria, Naples-Capri, and Livorno-Olbia. The Tyrrhenian Sea sees 47.6% of traffic. In cargo, Italy ranks second in the EU, with 488 million tonnes handled.

📅 2025, Italy: Tourism reached 479.3 million visits (+2.3%), with 146.3 million arrivals (+4.7%), leading Europe. However, Italy's summer occupancy hit 40%, exceeding Spain (38.5%), France (37.2%), and Greece (36.8%). Foreign tourists, now over 55%, increased by 1.6% in arrivals and 3.9% in stays, while Italian arrivals and stays declined. Foreigners stay 3.6 nights on average, spending 930 euros each, contributing over 60 billion euros, signaling a shift to longer, high-value visits.

🛫 2029 projections indicate over 1 in 10 visitors to Europe will be from six markets: the U.S., Canada, China, Japan, South Korea, and Australia, with half from the U.S. By 2025, flight availability from these regions to Europe will rise by 5.2%. Notably, U.S. flights offer 36.4 million seats, Canada 8.7 million, and China 6.8 million. Travelers prefer Northern and Central Europe and less-crowded coastal areas, with a shift towards off-peak visits.

📅 The 7th edition of HospitalitySud concluded at Stazione Marittima, Naples. Held over two days, it featured 100 speakers in 30 free sessions, drawing exhibitors from 8 Italian regions. Attendees included notable figures like Vincenzo Maraio and Teresa Armato. Salvatore Naldi was honored with the "Napoli per il turismo" award. The "Castellano-Guglielmo" award celebrated young hospitality talents. The event was supported by Regione Campania and other partners, emphasizing its importance for the hospitality sector.