Tendenze del mercato

🏖️ In May, Hawaii's visitor numbers fell by 4.8%, as reported by Hawaii’s Department of Business, Economic Development & Tourism. Visitor arrivals in the first five months of 2024 declined by 4.1%, causing a 4.9% drop in spending. The U.S. market has weakened but is still above May 2019 levels by 4.5%. Japan's recovery is slower than expected due to the depreciating yen. West Coast American tourists' visits decreased by 8.4% from January to May 2024. Maui was hit by fires last August, resulting in a 24.3% drop in arrivals compared to the same period in 2023.

🏖️ In Summer, Garibaldi Hotels saw a continuous increase in bookings across beach, mountain, and art city products, with a reported 18% rise compared to the same period and number of facilities the previous year. Notably, Puglia, Sardinia, and Trentino are progressing, but a slowdown is expected by year-end. Italian bookings slightly dropped, yet foreign bookings increased. In Sicily, particularly at Avalon Sikani Resort and Baraka Village, there's a trend toward last-minute local tourism. After acquiring Avalon Sikani Resort in May, plans for expansion and upgrades are being considered. Sardinia's Santina Resort and Hotel Diana experienced a surge in foreign visitors interested in local experiences, boosting revenue and driving a focus on gastronomic and naturalistic experiences.

🏨 Global hotel brands like Marriott, Hilton, IHG, Hyatt, Wyndham, Accor, Choice Hotels, and Best Western stand out by offering a mix of services, unique designs, and tailored experiences. Marriott has over 3,700 properties, founded in 1927, includes luxury brands like The Ritz-Carlton and Westin. Hilton, founded in 1919, has over 4,800 properties. IHG boasts over 5,900 hotels and was officially founded in 2003. Hyatt, with over 1,000 properties in 68 countries, was founded in 1957. Wyndham has over 9,000 hotels in more than 80 countries, founded in 1981. Accor operates over 5,100 properties in 110 countries, established in 1967. Choice Hotels, formed in 1939, manages more than 7,000 hotels. Best Western operates over 4,700 hotels worldwide and was founded in 1946. These brands cater to diverse traveler needs, from luxury to budget, enhancing guest experiences and loyalty.

✈️ The global aeronautics industry in 2024 reported a 10% increase in traffic volume and revenue, with margins aligned with traffic data, according to AlixPartners. Challenges include delays in new aircraft deliveries and technical issues causing fleet groundings. Ticket prices in Europe and North America rose by 9% to 12% since 2019, amid cost inflation, high aviation fuel prices, and aircraft unavailability. Europe's low-cost market share hit 56%, while it declined in North America, South America, and Asia. Mergers and acquisitions in the sector dropped to €47 billion, a 46% decrease from the previous year and 69% below the 2019 peak. AlixPartners anticipates more aggressive private equity activity in 2024.

🏖️; Global tourism over the last 30 years has doubled, with France receiving over 60 million tourists in 1995 and nearly 100 million by 2023, maintaining first place. The top five destinations, including the United States, Spain, Italy, and China, remain fairly stable. Turkey rose from 14th place in 1995 to 6th, with Germany moving from 11th to 8th. Thailand, Saudi Arabia, and the Netherlands entered the top 15, displacing Switzerland and Poland. In 1995, Germany led tourism investments with nearly $65 billion, followed by the US and Japan, while Italy invested $33 billion and dropped a position, overtaken by Canada.

💸 American Express' "Amex Trendex: Business Travel Edition" reveals self-care as a new priority for Millennial and GenZ business travelers in the U.S. Study finds 80% extend trips for leisure, 48% adjust routines for time zones, 54% bring personal items from home, 70% dine alone to recharge, and 52% make time for favorite media, while 77% personally spend extra for travel comfort, including hotel or flight upgrades.

✈️ Andrea Andorno, CEO of Torino Airport, announced the daily flight from Torino to Istanbul starting July 10, operated by Turkish Airlines. This new connection links Piemontese passengers and businesses to 348 destinations offered by the airline. In the first half of 2024, Torino Airport saw 2.27 million passengers, a 1.6% increase from the same period in 2023. The airport hit a record high in 2023 with 4.5 million passengers.

🛫 On July 19, 2024, the UK experiences its busiest day for departures since October 2019 with 3,214 flights scheduled, as reported by travelmole.com and analytics firm Cirium. Over the weekend, a total of 9,075 departures are set, offering 1.6 million seats, amounting to 93% of pre-pandemic levels. Seat capacity is boosted by the use of larger aircraft.

🖥 Japan reached a record number of foreign visitors in the first half of 2024, with 17.78 million tourists. This number surpasses the 2019 figure of 16.63 million. The Japan National Tourism Organization attributes the growth to a weak yen. South Korea is the leading source market with 4.4 million arrivals, followed by China, Taiwan, and the United States.

🏥 In 2021, Ca' Foscari launched the Triennial Course in Hospitality Innovation and e-Tourism in collaboration with the Italian School of Hospitality, and by 2024, 14 students graduated. The English-taught program merges managerial skills with digital transformation and sustainability in tourism, featuring stages and workshops. The graduates specialized in tourism 4.0, including social media marketing and eco-sustainable tourism offerings. They are bilingual, have a third language at B1 level, and completed 3 corporate internships. Over 50 companies have partnered for these internships, endorsing the program and expressing interest in providing career opportunities to the graduates.