Tendenze del mercato

📈 Italian agri-food exports saw a 15% growth in July compared to the same month the previous year, with a potential to reach a record €64 billion in 2023. Luigi Scordamaglia, CEO of Filiera Italia, noted that exports to the U.S. increased by 30% in July 2024, despite the prevalence of "Italian sounding" products. In the first six months of 2024, China's imports from Italy grew by 15.6%, with notable increases also from Korea (+17.7%), Croatia (+20.1%), Brazil (+20.9%), and Russia (+20.3%). Overall, exports in July 2024 saw a 6.8% annual increase in value and a 4.3% increase in volume.

🍸 Martha May Markham from the UK won the 2024 "Classici Senza Rivali" international cocktail competition with her innovative "Toe The Lime" cocktail, featuring No.3 Gin, held in Schiedam, Netherlands. With 8 years of experience, Markham, currently at Bar Swift in Soho, showcased her cocktail at the historical De Kuyper distillery. The winning recipe includes 45 ml of No.3 Gin, a clarified Key Lime pie cordial with condensed milk and cream cheese, cardamom, and orange tincture, garnished with Digestive biscuit and oak-smoked sea salt powder. She won a dinner at Burnt Ends restaurant and will feature in Bar Convent Singapore. The jury, including industry experts Emma Stokes, Myriam Hendrickx, and Alessandro Palazzi, evaluated the cocktails based on knowledge of Gimlet, innovative approach, flavor balance, presentation, and consumer appeal. 🍸

🏖️ Assisi, Umbria, attracts tourists with 826,000 visits in the first 7 months. Compared to 2023's 1.4 million, there's a 7% increase in foreign visitors. High season includes December; a new tourism information website was launched.

🍷 Daniele Accordini, General Manager and Chief Winemaker of Cantina Valpolicella Negrar with over 800 hectares of vineyards, emphasizes the need for deep knowledge of one's own vineyard to face climate challenges and ensure excellent results. Recent heavy rains have been beneficial, especially for hillside grapes, leading to a quality-focused production without excess. The Cantina aims to balance the production of Valpolicella, Ripasso, and Amarone to engage youth markets and maintain Amarone as the core business.

☕ Competitive Data released the "Caffè nel Canale Horeca" 2024 report, predicting market trends till 2028. Main roasters hold 86.4% market share by value, 80.6% by volume, with €4.433,9 million revenue. In 2023, financially solid roasters expanded due to marginality recovery. Market growth at +9.7% value, top roasters at +11.8%. Coffee sales in Horeca channel grew by +5.2%, reaching €707.0 million in 2023. By 2028, scenarios differ by €48 million. Further details at [Monitor Italia](https://www.monitoraitalia.it/lanalisi-del-settore-caffe-nel-canale-horeca-dal-2021-al-2028/).

🏖️ GlobalData reports a 10.4% decrease in travel and tourism M&A deals worldwide between January and July 2024, with 415 deals compared to 463 in the same period in 2023. South America saw a 42% plunge, North America a 30% fall, and Asia a 16% drop. Europe bucks the trend with a 16.8% increase, led by Germany and the UK. France sees a decline, while Italy remains stable, highlighted by MSC Group's acquisition of 50% of Italo - Nuovo Trasporto Viaggiatori S.p.A. for €4.2 billion. Italy's hotel real estate market persists with transactions surpassing €1.4 billion.

🏠 India's tourism sector is under transformation due to an expanding middle class. The outbound travel market is expected to reach $55.4 billion by 2034. Global brands like Accor, Hilton, and Airbnb are looking to capitalize on this trend. IndiGo is launching a business class to meet the demand for luxury travel. The hotel industry in India has grown nearly 40% in the first quarter of FY 2025, indicating a significant gap between demand and supply.

🏖️ In Piemonte, international tourists outnumber Italians, with over 6 million arrivals and 16 million overnight stays in a year. Foreign guests account for 52% of visitors, making Piemonte a top dynamic tourist destination in Europe. International visitor numbers rose by 15%, led by Germany and France, with the US ranking sixth. The first half of this year saw arrival and stay increases from 2.2% to 4.2% compared to the same period in 2023.

🚀 Remote Lands, a luxury travel operator, introduced Private Jet Expeditions 2025 in partnership with Aman, a luxury hospitality brand. Experiences include a helicopter tour around Mount Everest with champagne breakfast at over 4,000 meters, and customized itineraries for a maximum of 18 guests, featuring private Airbus ACJ 319 transport and stays at Aman properties. Luxurytravelmagazine.com reports 4 tours ranging from 13 to 21 nights, highlighting history, culture, cuisine, and spirituality across destinations like Morocco and Bhutan.

📈 Meliá hotels are experiencing a positive season with a two percentage point increase in occupancy rate over last year, reaching 88%, and anticipating 90% for August. Despite inflation, there is no sign of slowing demand, especially in the Balearic Islands. Prices continue to rise.