Tendenze del mercato

📈 Secondo trimestre 2025: grindings del cacao in Europa, Asia e Nord America sono in calo rispettivamente del 7,2%, 16,3% e 2,8% rispetto al 2024. Prezzi del cacao ICE Europe scesi del 38% da maggio. Prezzi del mais in Europa aumentati del 6,8% a luglio. Condizioni meteo sfavorevoli in UE e Mar Nero rischiano di compromettere la produzione di mais 2025/26, con una riduzione prevista delle superfici coltivate del 5,2% secondo USDA.

🏨 Europa, giugno 2025: 171,503 hotel rooms in construction, up 3.4% from 2024, with the UK (24,711 rooms) and Germany (23,400) leading. Asia-Pacific: 523,672 rooms, up 4%, spearheaded by China (318,327). Americas: 189,102 rooms, down 9.3%, but 410,322 planned, up 6.4%; U.S. leads with 138,922. Middle East & Africa face a decline: 103,115 rooms, down 5.4%, with Saudi Arabia (46,015) and UAE (16,271) leading.

✈️ Asia Pacific arrivals surged in 2024, with 3.3 million travelers, marking a 55% increase year-over-year. Overall, Italy saw a record 146 million foreign arrivals, dominated by intra-EU travel. North America recorded 6.7 million arrivals, up 18%. EU traffic totaled 93.1 million passengers, with Spain leading at 20.6 million. Non-EU Europe reached 29.7 million, with the UK at 15.5 million. Conversely, Middle Eastern traffic declined by 4.8%, though UAE arrivals grew by 10%.

🍷 L'export di vini italiani nel primo quadrimestre 2025 ha subito un calo del 3,7% in volume e dello 0,9% in valore, totalizzando 2,5 miliardi di euro. Negli USA, dazi al 10% hanno ridotto le esportazioni del 7,5% in volume e del 9,3% in valore. Mercati extra-UE calano del 7,4% in volume, mentre l'UE è stabile. Lamberto Frescobaldi e Paolo Castelletti evidenziano l'impatto negativo delle tensioni geopolitiche e dei dazi. Gli spumanti registrano perdite dell'1,1% in volume.

🗺️ European tourism sees a slight decline in 2025 travel intent. European Travel Commission data shows a drop to 39% from 41% in 2024. The U.S. sees a 7% decrease; Brazil, 6%; Canada, 5%; Japan at 13%. South Korea remains steady at 30%. China shows a 10% increase to 72%. Australia's intent rises to 40%. Economic concerns cited, with travel costs up 7%. Summer travel shifts to May-June, increasing interest from 24% to 34%.

📈 In the wake of Covid-19, shifts in guest behaviors have led to growth in the upper upscale and luxury hotel sectors. Mario Ferraro of Smeralda Holding notes digitalization allows better utilization of months like May and June, beyond peak summer, enhancing service quality. Pre-Covid, only 100 hotels worldwide had an average daily rate (Adr) of $1,000; now, there are 420, with 70 in Italy. New York exemplifies a move away from standardized chains toward unique offerings.

🌍 Italian tour operators see a 5% revenue increase in 2025 compared to 2024, according to Osservatorio Astoi Confindustria Viaggi. Key 2025 trends include no peak travel periods and a strong spring demand. Geopolitical tensions in the Middle East temporarily impacted bookings, but demand stabilized. The average holiday lasts 8.2 to 10.5 days, costing 1,100 to 3,400 euros. Popular destinations: Greece, Spain, Italy, and Japan, while U.S. interest declines. Advanced bookings often exceed 120 days prior.

🏖 Italcares, launched in October 2024, offers access to over 100 thermal and lodging facilities and 300+ wellness and medical services in Italy. In June 2025, it recorded 9 million contacts, with significant interest from the USA and Germany. Women make up 56% of users; 24% are aged 25-34. New York, Vienna, Berlin, and Hamburg show high demand. The platform will add three more languages by the end of summer.

🏖 Italcares, launched in October 2024, offers over 100 thermal and accommodation facilities in Italy with more than 300 services. In June 2025, the site had over 9 million contacts, primarily from the USA and Germany. New York leads US interest, while Vienna, Berlin, and Hamburg are top in Europe. Women make up 56% of users, with 24% aged 25-34. By the end of summer, the platform will support three additional languages.

💸 Gli arrivi di turisti stranieri negli USA sono diminuiti del 3,4% a giugno e dell'1,2% su base annua. Nel 2025, gli Stati Uniti hanno accolto 15.920.724 turisti, raggiungendo l'80% dei livelli del 2019. Il calo è dovuto a costi elevati di viaggio causati dall'inflazione e a politiche restrittive. Secondo il World Travel & Tourism Council, gli USA potrebbero perdere fino a 12,5 miliardi di dollari di entrate turistiche nel 2025.