Tendenze del mercato

🌏 Golden Week, from October 1st to 8th, sees millions of Asian travelers journeying for family reunions or vacations. Trip.com reports a 22% increase in flights from China to Italy compared to last year, with cities like Catania and Bolzano gaining popularity. Andy Washington, General Manager Europe of Trip.com, highlights Italy's historical cities and unique architecture as major attractions, benefiting from this travel surge.

📅 2024, Relais & Châteaux reported €3.2 billion in sales, up 8% from 2023. The food & beverage sector, accounting for 42.1% of sales, grew by 8%, while hotel room sales made up 49%, increasing by 9%. 86% of bookings from Italian clients were in Europe. Italy led with 37% of sales (up 32%), followed by France at 29% (+9%). Paris saw an 18% increase in Italian visitor market share.

📑 Ten Italian C-level executives from the hospitality industry, including nine men and one woman, were interviewed at the ITHIC Conference in Rome. Four are top managers; six are CEOs or presidents, often founders. Only two have reached the second generation. The industry remains patriarchal and family-oriented. Key values identified are passion, commitment, pride, and vision. Executives shared insights on work dedication and future plans, highlighting gender disparity and the industry’s traditional structure.

🏠 Secondo Global Blue, tra luglio 2024 e giugno 2025, l'Italia ha guidato la spesa tax free in Europa. Gli Stati Uniti sono in testa con il 25% e una crescita dell’8%, seguiti dagli arabi con l'11% (+13%) e dalla Cina con il 10%. Roma e Milano dominano il panorama tax free: Roma con il 21% e Milano con il 35% della spesa nazionale, mostrando un incremento del 7% con una media di 2.700 euro.

✈️ BizAway's data analysis reveals significant growth in Italian business travel destinations for 2025. Bologna (+74%), Napoli (+71%), and Catania (+59%) lead the surge, while Milan (+32%) and Rome (+56%) remain prominent hubs. Venice sees a 56% rise, with Madrid (+74%) and Paris (+53%) gaining international traction. Business trips are short, with stays averaging 1.63 nights in Milan and 1.69 in Rome, reflecting concentrated scheduling and rising integration of networking activities.

👰 Nel 2022, in Italia, il destination wedding ha generato oltre 1 miliardo di euro. Sono stati celebrati 15.100 matrimoni di stranieri, con una spesa media di 35-38.000 euro per evento. Provenienze principali includono USA, Giappone e India, con una crescita attesa del 5,5-6,5% nel 2025. Le location preferite sono Costiera Amalfitana, laghi di Como e Maggiore, e Toscana. I picchi di richieste sono a maggio, ottobre e novembre, con trend verso microeventi e cerimonie “multiday”.

🍹 Quostro, located in Naples at the Foqus Foundation's 16th-century courtyard, introduces an alcohol-free menu curated by Francesco Frascione and Mario Celotto. Inspired by the global "Sober Curious" trend, it offers mocktails, non-alcoholic gin and tonic, de-alcoholized wines like Chavin, and craft kombucha. Redesigned by architect Salvatore Cozzolino, Quostro serves as a culinary and cultural hub in Quartieri Spagnoli, offering a mix of flavors, books, and events.

🌏 Italy's allure is evolving with a focus on motivation over destination, says Alessandra Priante, president of Enit, at 'Lo Stato del turismo in Italia' in Cavallino Treporti. Italy leads Europe as a prime outdoor destination, as diverse landscapes, including the Alps and Apennines, transform tourism. This shift enhances Italy’s unique experiences and high standards. Priante credits private sector synergy with public efforts for sustaining innovation and adapting to tourists' changing needs.

🇫🇷 Tolosa, 2025: Durante l'estate, l'occupazione alberghiera a Tolosa ha raggiunto il 57%, con un picco del 92% a luglio durante il Tour de France. I soggiorni durano in media 2 giorni, con molte prenotazioni last minute. Cresce il mercato italiano grazie ai nuovi voli diretti da Roma, Milano, Napoli, Bologna e Venezia. Jean-Claude Dardelet, Presidente di Toulouse Team, si aspetta una promettente stagione con eventi business e sportivi.

🎧 Nicola Piovani, an Oscar-winning composer, calls for the removal of background music in public and tourist places, citing its overbearing presence. Southwest Airlines will offer free WiFi on many planes by late October 2025. ISTAT's Q2 2025 data show a 1.1% rise in tourist arrivals and a 4.7% increase in stays. Domestic arrivals dipped by 0.9%, but international arrivals rose by 2.7%. On average, stays lasted 3.13 nights. Extra-hotel accommodations saw a 6.1% arrival increase.