Tendenze del mercato

🎿 Club Med, 2025, Italia, Pragelato Sestriere, Saint Moritz. Costo vacanze montagna +30%; skipass +24% dal 2021; alloggio +20%, un milione di italiani rinunciano. Club Med Premium All Inclusive offre accesso diretto piste, 25 ore lezioni sci/snowboard incluse, piú Pragelato Sestriere e Saint Moritz tra i piú richiesti, crescita 26% inverno 2024. Pragelato Sestriere offre sci alpino, snowboard, slittino; Saint Moritz, 350 km piste; Serre Chevalier, 250 km piste.

🌍 King Holidays reports a 60% increase in the first half of 2025 compared to 2024, driven by new destinations like Tunisia and strong historical destinations. Egypt leads bookings at 22% of total revenue, followed by Tunisia at 10% and Jordan at 5%. City break destinations like Istanbul, Lisbon, and Vienna grew 50%. For New Year’s, 400 flight seats are pre-allocated despite late demand starting in mid-October.

🏔 Cortina d’Ampezzo is crowned the top winter destination by Osservatorio Jfc, excelling as the "most famous" and "trendiest." Madonna di Campiglio shines with "best slopes" and "most family-friendly." Livigno stands out as the "greenest," while Moena is "most accessible." Courmayeur garners praise for hospitality. SkiArea Madonna di Campiglio is best for lifts; Alta Badia for safety; Val di Fassa for value. Val Gardena has "best slopes," and Cervino Ski Paradise offers "best snow guarantee.

🍗 Le carni avicole sono le più consumate in Italia, con un consumo pro-capite di 22.05 kg, e dominano il mercato con un 92% di penetrazione. Nel 2024, famiglie con figli e single over 55 hanno aumentato gli acquisti rispettivamente del 12% e 7%. La produzione avicola è cresciuta del 3.6%, e il settore impiega 64,000 persone, generando 7.75 miliardi di euro. Le uova, con un consumo pro-capite di 218, mostrano una crescita del 3% nella produzione.

🏔 Club Med registra un aumento del 26% delle prenotazioni per il prodotto neve nell'inverno 2025. I resort più richiesti sono Pragelato Sestriere, Saint Moritz e Club Med Serre Chevalier. Nel 2025, un milione di italiani ha rinunciato alle vacanze sulla neve a causa dell'aumento dei prezzi. Club Med rafforza la formula Premium All Inclusive, che include skipass e lezioni di sci e snowboard di gruppo, per contrastare i rincari.

📈 Space Hotels, in the first nine months of 2025, saw a 9.15% revenue increase and a 14.23% rise in room nights across its 45 independent 3 and 4-star hotels in 30 Italian destinations. Aiming to strengthen international presence, Space Hotels will showcase its collection at WTM London from November 3-5. The group, with an all-female team, supports Italian independent hospitality with advanced marketing tools and has over 50 years of history.

📊 Civitatis projects a 50% increase in Italian clientele by 2026, reaching 1.5 million users for their tourism platform. CEO Alberto Gutierrez highlights a preference for classic guided tours, especially in mid-long range destinations like Japan and Egypt. In Italy, popular destinations include Rome, Florence, Venice, and Naples, with a focus on guided tours and combining activities such as gastronomy and adventure. Trade channels in Italy contribute nearly 50% of revenue compared to about 30% internationally.

💻 In 2026, Hilton’s “Trends Report” highlights a shift in travel attitudes, with 74% preferring trusted brands. The concept of 'why-cation' emphasizes meaningful experiences over destinations. Key trends include “Hushpitality,” with 48% adding solo days to trips. 80% seek comfort food, and 48% cook meals while traveling. Family trips evolve, with 73% involving children in planning. Two-thirds of choices are parent-influenced, and 70% desire local tradition experiences.

🗺 Europa World expands its 2025/2026 Tunisia program launched in February, featuring tours like 'Tunisia, sulle orme di Sant’Agostino' and 'Tunisia 4x4'. Over 6.12 million foreign tourists visited Tunisia from January to August, up 8.5% from 2024, with totals reaching 7.1 million including Tunisians abroad. Italian tourist growth hit 20%. Focus on southern experiences and cultural tourism, with discounts like €100 off group and €200 off honeymoon bookings by March 31.