Tendenze del mercato

📊 Emilio De Risi's "21 Grammi di Turismo" reflects on the year 2025, highlighting a notable feature on Palermo's mafia tourism. UNESCO has recognized Italian cuisine as intangible cultural heritage, potentially boosting tourism but also raising concerns about culinary gentrification and standardization. In Bolzano, political dissent grows over increased wealthy tourist numbers and shorter stays, causing infrastructure strain and price hikes. Research from Common Wealth highlights that 80% of tourism revenue in the Caribbean returns to multinational companies.

🗺️ Fiavet Toscana-Confcommercio reports 2025 trends: International visitors boost Tuscany tourism, especially from Asian markets, including China. Cultural and culinary experiences enhance regional appeal. Art cities show growth, while beach tourism declines due to cautious Italian demand and global competition. Outgoing travel trends for Toscanians focus on the Mediterranean, European capitals, and long-haul destinations, with increased selective spending. Strategic public policies emphasizing training, innovation, and diverse regional development are critical for sustainable tourism growth.

🛒 Marca del distributore (MDD) ha raggiunto il 42% delle vendite a valore nei principali mercati europei con un totale di 317 miliardi di euro, aumentato al 44% nei supermercati (175 miliardi di euro). Inflazione UE e UK è al 2,2% annuo a settembre 2025. Vendite beni confezionati sono cresciute del 3,1% a 22,6 miliardi di euro. MDD ha guidato oltre metà della crescita di valore alimentare; dolciario +6,8%, bevande +6,5%, prodotti freschi +5,1%.

🍻 Birre italiane, inclusi Birra Moretti, Ichnusa e Birra Messina, crescono del 2% nel 2025. Stout irlandesi, ideali per l'inverno, mostrano una crescita significativa. Gli IPA e APA aumentano del 5%. Champagne e vini americani come Silver Oak e Elizabeth Spencer sono popolari per le feste natalizie. Amari e grappe, con Amarottanta di Partesa, diventano centrali nel dopo cena. Partesa serve oltre 34.000 bar e ristoranti in Italia, confermando l'interesse per la qualità.

🌍 Winter 2025/26 sees a 15% growth in tour operator volumes and passengers. Revenues rise 10%, with passenger growth at 7%. Over 70% of bookings are now made 60-90 days in advance. Group trips and long-distance tours are increasingly popular, with top destinations including Thailand, Maldives, and the U.S. Travel costs average €2,500-€3,000, with significant variations by destination. Prices remain stable with slight increases, particularly for long-distance travel.

🌍 Francia, Spagna, Regno Unito, Italia e Germania dominano le prenotazioni natalizie in Europa, mentre fuori dall'UE spiccano Stati Uniti, Thailandia, Emirati Arabi Uniti, Giappone e Messico. Dal 22 dicembre 2025 al 5 gennaio 2026, le destinazioni europee rappresentano il 35% delle prenotazioni. Il soggiorno medio all'estero è di 4 notti, con una spesa media di 1.487 euro. In Giappone, le prenotazioni sono aumentate del 188% rispetto allo scorso Natale.

🌎 Virtuoso's Luxe Report 2026 identifies key travel trends: 45% of clients change plans due to climate change, with 76% traveling off-season. Greenland, Iceland, and Antarctica gain popularity. Influenced by media like TikTok and TV shows, travelers seek cultural immersion. The ultraluxury sector grows, with 45% of advisors noting increased demand. Wellness-focused trips in India, Costa Rica, and Canada rise, promoting longevity and mental health. Travelers prioritize unique experiences and extended stays in remote areas.

🗺 Africa and South America are emerging travel hotspots for 2025. Tour operators highlight Africa's record investments, focusing on South Africa, Botswana, Namibia, Kenya, and Algeria. Challenges include infrastructure gaps, notably in Angola. South America, particularly Brazil, is also gaining interest. The Far East remains popular, with Vietnam, Laos, and South Korea attracting attention. Korea is under exploration by "Idee per Viaggiare." The trends reflect a shift towards authentic experiences and logistical ease. More insights are in TTG World's digital edition.

🗺 Tra gennaio e settembre 2025, 585,000 italiani hanno visitato la Polonia, generando 4,955,000 pernottamenti e spendendo 340 milioni di euro. Questo rappresenta un aumento del 9% rispetto allo stesso periodo del 2024. Barbara Minczewa, direttrice dell’Ente Nazionale Polacco per il Turismo, attribuisce il successo al turismo consapevole ed esperienziale. L'accessibilità è migliorée avec des vols supplémentaires de villes italiennes clés. En 2026, la Pologne mettra l'accent sur le tourisme lent et authentique.

🚢 Confindustria Nautica reported on December 11, 2025, that 50% of superyacht companies foresee revenue growth, while 25% expect stability. However, 54% of smaller shipyards predict revenue decline, with 46% optimistic about the 2025/26 year. The Global Order Book anticipates reduced global orders from 1,138 to 978, but Italy's share rises to 53%. Leasing and rental companies anticipate growth, with 57% reporting revenue increase. Overall, the sector shows optimism for 2026/27 recovery.