Rubrica

Bisogna ammetterlo: c’è qualcosa di affascinante in quelle campagne che invitano i viaggiatori a scoprire “l’altro 99 %” di un Paese, a uscire dai soliti itinerari e scovare luoghi nascosti.…

La scappatella di Andy Byron e Kristin Cabot in mondovisione sulla Kiss‑cam dei Coldplay ha l’aria di un reality show inceppato. Luglio 2025, Boston: il CEO di Astronomer e la…

L’altro giorno dovevo fare un tragitto di appena due isolati. Meno di un chilometro. Apro l’app di Uber, clicco su “conferma”… e quasi cado dalla sedia. Prezzo maggiorato, naturalmente. Quasi…

📜 Thirty-eight years ago, hotel check-ins took two minutes, including payment via card imprint and electronic key creation. Today, despite advanced technology, check-ins are complicated by 19 systems, according to CitizenM's CEO, suggesting poor management rather than process issues. Efficient check-ins require knowing guest arrivals, confirming identities, and ensuring payment. Overcomplicated digital systems hinder hospitality. Simplifying to one or two well-connected systems with intelligent flow management is crucial, rejecting reliance on technology without strategy.

Canzone d’accompagnamento per il rant: Erika: https://open.spotify.com/intl-it/track/6iUVUzg0c2O0KJjxdOvrdr?si=12b3596922464be4  Porta il nome di una bevanda che gli americani si ostinano a ordinare dopo le 11 del mattino. Ma non ne ha il…

Vi ricordate quando Apple era cool?“Think Different”, dicevano. E lo pensavano davvero. Spot in bianco e nero, copy che facevano tremare i polsi anche a un senior di Wieden+Kennedy, e…

💻 In diverse riunioni tecnologiche, assenti di una visione chiara, decisioni frettolose minano iniziative promettenti. Chi? Persone senza esperienza pratica. Dove? Nel nostro settore. Risultato? Sistemi scollegati e inefficienza, che abbassano il morale e danneggiano l'esperienza del cliente. Come? Investendo in strumenti inefficaci e ignorando chi lavora sul campo. Soluzione? Dare voce agli esperti operativi per evitare sprechi e mantenere il vantaggio competitivo. – Mark Fancourt

💰 A Torinese trapper, Tiaontheprod, messaged the author about the fragility of careers dependent on power supply. The author reflects on the fear of losing job relevance and identity, highlighting that the cost of human labor has increased by 200% since 1990, while the cost of robots has decreased by 50%. The author envisions an opportunity for evolutionary progress where productivity doesn't define one's value, and dreams of a future where his son could live in a new techno-Greece, discussing philosophy in freedom.

🏨 An ITB colleague forecasted that within five years, the ratio of human to non-human workers in hotels will be 1:5, compared to Amazon's current 1:3 ratio. Complete automation of manual labor, especially low-paid yet skilled tasks like housekeeping, is not imminent. The myth that human interactions are always superior to machines is challenged by unsatisfactory human service, potentially inverting the Uncanny Valley theory in hospitality. The focus isn't on how many humans will remain but which ones, as AI is set to replace only the mediocre workers. Simone Puorto reflects on not being among the latter.

💻 In hotel digitalization, isolated solutions that do not communicate create problems, despite initial enthusiasm. Successful hoteliers focus on well-planned integrated architectures, ensuring system compatibility and connected ecosystems. Open APIs are essential, not optional. Success depends not on the number of systems but on how well they intelligently work together. Tobias Koehler emphasizes the need for connected digital tools over fragmented solutions in the hospitality sector.