Marketing

🍷 Ron Matusalem, a historic rum brand founded in 1872 in Santiago de Cuba, partners with Italian company ILLVA SARONNO for distribution in Italy starting September 2025. Ron Matusalem, present in over 75 countries, is ranked among the top 10 best-selling rums globally. ILLVA SARONNO, founded in 1947, is a leading Italian spirits exporter. This collaboration coincides with the launch of the ultra-premium Gran Reserva French Oak, enhancing their presence in the Italian market.

💸 Ad agosto 2025, un sondaggio su oltre 700 clienti globali ha mostrato che 2 su 3 albergatori puntano a incrementare i ricavi del 6% reagendo rapidamente al mercato. Il 93% vede la rapidità come cruciale. Tuttavia, solo il 50% adatta le strategie in 24 ore; il 45% rileva opportunità settimanali non sfruttate, e il 58% trova complessi i canali desiderati. SiteMinder, con 50.000 utenti, lancia strumenti come Channels Plus per rispondere a queste esigenze.

📅 Guy Luongo (Ixpira CEO) and Mark Nueschen (W2M Managing Director) announced at TTG Travel Experience 2025 that Ixpira will integrate into World2Meet, part of the Grupo Iberostar's travel division. The aim is to enhance hotel contracting in Italy and Albania. Full operation is expected by January 2026 after completing due diligence. The integration, set for five years, targets contracting 10,000 hotels, maintaining Ixpira's strategy for Italian travel agencies.

🗺 Omio launches in Brazil, now covering 46 countries across four continents, integrating air, rail, sea, and road transport. Driven by growing demand for seamless travel solutions and a 6.9% tourism growth in Brazil, generating 108 billion reais in early 2025, the platform simplifies access to popular yet remote locations like Gramado and Búzios with over 300 carriers. This expansion enhances Brazil's role as a key international tourism hub.

📰 Federalberghi Torino expands its marketing project to include Milan Linate airport, alongside Turin Caselle and Malpensa. Supported by the Chamber of Commerce of Turin, the initiative promotes the region through multimedia content targeting air travelers. Fabio Borio, president of Federalberghi Torino, emphasizes attracting various tourism forms—leisure, business, and congresses—by showcasing the city's attractions. Advertisements will feature sports, events, art, culture, and gastronomy, utilizing videos, images, carousels, stories, and social media posts.

✈️ Ryanair and Skyscanner partnership: Ryanair's chief marketing officer, Dara Brady, announced a new collaboration with Skyscanner, aiming for complete price transparency on low-fare flights. Catriona King, VP Commercial of Skyscanner, highlights that this deal allows millions of users to directly access Ryanair's extensive route network, enhancing travel options. This partnership further integrates Ryanair's content with third-party online platforms, expanding booking opportunities.

🏈 Parmigiano Reggiano signs a historic multi-year deal with the New York Jets for the NFL 2025 season, their first U.S. sports partnership. 🍽️ On September 7, Jets debut against Steelers at MetLife Stadium, featuring Parmigiano Reggiano culinary experiences. 🧀 Dining areas include Parmigiano-based dishes; special events on October 19 (Jets vs. Panthers) and November 30 (Jets vs. Falcons). U.S. is Parmigiano's top foreign market, with 16,000+ tons exported in 2024, comprising 22.5% of sales.

💰 Mr.Day's "Snack the Combo" promo runs from August 26 to December 1, 2025, offering daily prizes like JBL Tune 670NC wireless headphones. The grand prize, drawn on January 31, 2026, is three gaming workstations with professional peripherals and 34-inch 4K monitors. Brownies buyers gain double winning chances. Targeting Gen Z and Alpha, Mr.Day leverages technology-focused rewards to appeal to young consumers.

📸 Influencer-driven tourism trends in 2025 highlight Italy's stunning locales. The Alps top the list of Instagrammed spots, with Lago di Braies in Bolzano amassing over 561,000 posts. Sicilian Scala dei Turchi garnered 262,000 posts in a day, while Punta Prosciutto in Salento reached 80,000 posts but triumphed on TikTok. Cala Goloritze in Orosei rose to nearly 90,000 posts, and Lago di Sorapis near Cortina saw 3,000 visitors in one day, achieving 47,000 posts. Bologna's via Piella is now a viral Instagram spot.

📅 Booking.com holds nearly 20% of the French online booking market, making it a vital platform for hotel operators. The Booking.com extranet offers tools for managing accommodations, including performance indicators, pricing, availability, and guest reviews. To maximize exposure, operators can join the Genius program, requiring at least 3 reviews and a 7.5 rating. Dynamic pricing and customizable rules enhance competitiveness. Issues can be addressed via Booking's support, available 24/7.