Innovazione

🍷 Wine Tourism Hub, in partnership with Wine People Talent, launches Wine Tourism Hub Talent, a new HR reference for enotourism. A survey by WTH involving hundreds of professionals shows 54% of wineries struggle with hiring and retaining staff, 35% have difficulty motivating and retaining workers due to seasonal contracts and limited career prospects, and 43% cite staff management as a major sector challenge. The portal, operational from early 2025, aims to ease the recruitment process for enotourism roles.

🥃 Liquorificio della Famiglia Tevini, fondato nel 1920, ha subito un rebranding sotto la guida di Matteo Tevini, quarta generazione e attuale titolare di 33 anni. La produzione è raddoppiata da 20.000 a 40.000 bottiglie annue, mantenendo processi artigianali. Il rebranding, affidato a ALL CREATIVE, include il cambio di nome in "Liquorificio Tevini" e il redesign di oltre 60 etichette di liquori, amari, grappe, sciroppi, confetture e caramelle. I prodotti, come l'Elixir Noreas e il Tevin’s Gin, sono realizzati con erbe alpine, frutti e spezie selezionati e acqua di montagna. Il liquorificio ha clienti fedeli in tutta Italia e punta a espandere la notorietà del brand con nuove strategie di comunicazione e investimenti nel 2025.

🥃 Global whisky market projected to reach $89 billion by 2024, returning to pre-pandemic levels, and further grow to $104 billion with an 18% overall increase within five years. Annual growth rate estimated at 3.2%. Millennials favor quality over quantity, with 18-25 age group's whisky consumption up by 25% year-on-year from 2021. Women account for over 35% of whisky drinkers in the UK and US. Brave New Spirits launched Whisky Heroes line, innovatively blending premium quality with unique storytelling. Seven emerging trends for 2025 include premiumization, flavor diversity, Ready-to-Drink (RTD), whisky in mixology, whisky tourism, culinary use, and as an investment.

🍸 By 2025, mixology emphasizes fresh, local ingredients, with trends like savory cocktails like "Franco’s Fizz" by Mattia Pastori. Multiconcept bars are becoming social hubs, combining entertainment and education. Mexican cocktail culture is rising, with traditional drinks gaining popularity. The 50/50 category reflects simplicity and balance, while the resurgence of classic cocktails pays homage to mixology history. These trends blend innovation with tradition, driving the future of the beverage industry.

🚂 FS Treni Turistici Italiani launches "Sicilia Express" connecting Northern and Central Italy to Sicily on December 21, 2024, and January 5, 2025. Tickets available from December 3, 2024, on www.fstrenituristici.it and other Trenitalia channels. Departure from Torino Porta Nuova at 15:05, arriving in Messina at 09:45, with a return trip on January 5, 2025, leaving Messina at 18:50, arriving in Torino at 12:50 the next day. The train features sleeping cars, couchettes, and restaurant cars serving Sicilian cuisine.

📍 In Pomezia, on November 27, 2024, Gruppo FS's Polo Logistica deployed four new green vehicles, including two electric locotractors for train maneuvers and two cranes for handling containers and trailers. A total investment of €3.4 million was partly funded by PNRR and PNC funds. The locotractors, capable of pulling up to 4,100 tonnes and traveling on road and rail, are co-financed at 30% by the National Complementary Plan. The reach stacker cranes, made by CVS Ferrari, can lift 45 tonnes and are the most modern in Italy, with advanced systems to optimize fuel consumption and reduce emissions, 48.5% funded by PNRR funds. Sabrina De Filippis and Livio Ravera highlight these additions as milestones for industrial development and enhanced efficiency in intermodal freight transport.

🍷 Cantina Muratori launched two new wines: "Muratori Mantorosso Pinot Nero" and "Muratori Setticlavio Chardonnay", designed by enologist Riccardo Cotarella. The premiere was hosted at Tenuta Muratori in Franciacorta. The "Nuove forme di continuità" collection includes 2,927 bottles of pure Pinot Nero and 2,065 bottles of pure Chardonnay. In 2020, Muratori and Cotarella started their collaboration, emphasizing quality wine production. The new wines complement the Franciacorta Spumantes without altering the winery’s focus.

✈ Italian outbound air travel soared post-pandemic; in August 2024, passenger numbers peaked at 11.2 million, up 6.6% from August 2023, and 14.3% from August 2019. Italy outperformed main European competitors, with a 2.4% growth over 2023, and 5% since 2019. From January to August 2024, Italy ranked third in Europe with 70.2 million passengers, trailing Spain at 94.1 million, and the UK with just under 91 million. IATA predicts a 1.23% annual growth for Italian passengers from 2023 to 2043, forecasting Italy to hold the fifth position in Europe. The UK and Germany are expected to grow at 1.52% and over 2% respectively, while Spain's growth is estimated at 1.17%. By 2043, Italy's passenger numbers are projected to increase by 28%, yet connectivity issues persist; destinations reachable from Italy dropped from 1988 in 2019 to 1854 in 2023.

🍹 In Lambrate, Milan, a mixology revolution began over 20 years ago, transforming it into a hotspot for cocktail enthusiasts. Fred, which opened in November 2019, is known for high-quality drinks and vinyl records. Unseen Bar, established in 2020 by Milo Occhipinti, offers innovative cocktails with unique ingredients. Norah Was Drunk, launched in February 2022, specializes in absinthe with 11 selections from Italy, France, and Switzerland, featuring original cocktails like "Romantico a Milano" and "Mano Izquierda.

🔑 CISA AERO, a cloud-based access control system designed for hotels, B&Bs, and short-term rentals, simplifies operations via smartphone clicks. The app, compatible with iOS and Android devices, allows for remote access management, digital key assignment, permission modification, and real-time credential updates via WhatsApp or email. Digital keys eliminate the risk of loss and reduce time and costs. The cloud technology ensures security by allowing specific access scheduling and instant credential revocation, with a complete access history log. This system is presented as both practical and cost-saving, streamlining processes and saving staff time, ideal for small establishments seeking competitive efficiency.