Innovazione

🏨 Guest Experience Assistants (GEA) are emerging as vital professionals in luxury hotel hospitality, tasked with tailoring guest experiences and embodying the brand's philosophy and values. These often multilingual young graduates handle guests from arrival through post-check-out feedback. GEAs avoid traditional reception desk interactions, instead welcoming guests from the parking area and overseeing a continuous exchange of information, appointments, and service organization. Their skills in cross-selling, up-selling, and understanding guest expectations are enhanced by technology and artificial intelligence, revolutionizing internal communication and guest relations, ultimately impacting hotel reputation and revenue.

🌽 Il Consorzio di Tutela dell'olio extravergine Toscano Igp prevede una produzione destinata a Igp di 50mila quintali nel 2025, superando i 32mila del 2023 e i 42mila del 2022. Il presidente Fabrizio Filippi introduce QR code per la tracciabilità del prodotto. La raccolta si è conclusa il 15 dicembre 2024 con rese inferiori (-3,5%) a causa della pioggia, ma la qualità elevata dell'olio Toscano Igp e la domanda cresciuta compensano i costi di produzione maggiorati.

🎉 Claudio Alessandro Musiani and Nicolò Ribuffo, partners in Sentaku Izakaya – Sentaku Concept in Bologna, Italy, draw from their Japan experiences—Musiani visited for nearly a month, while Ribuffo lived there for almost three years—to infuse authenticity into their izakaya-style venue. Over 80% of ingredients are sourced directly from Japan. Their drink list, featuring creations like Nippo Champagne and Bloody Japan, has garnered media attention and led to being ranked in the Top 500 Bars within a year. Drink menu changes are anticipated by the end of January.

🍸 ScottoJonno cocktail bar in Galleria Principe di Napoli unveils a new drink list by bartender Mirko Lamagna, featuring 11 signature cocktails with Asian ingredients, reflecting Naples' historical ties with Eastern cultures. Bar manager Luca Iannuzzi emphasizes the enigmatic atmosphere of Naples and innovative techniques like centrifuges and evaporators used in cocktail creation. Highlights include "Il ballo delle ombre" with Cognac and Japanese Tensonkourin Imo shōchū and "Il canto della sirena" with scotch whisky and kombucha. The menu also retains 16 classic drinks such as the Daiquiri and Negroni.

🏖️ Nozio, with nearly 30 years of experience, offers free consulting to hoteliers for adapting to 2025's top five tourism trends, which include sustainable tourism, artificial intelligence, and personalized human-centric experiences. The success of hotels will hinge on anticipating traveler needs and employing innovative strategies. Hoteliers are urged to request their free consultation now to start 2025 with a winning strategy.

☕ Cimbali Group and Visup unveiled an AI-powered solution for professional coffee machines at CES in Las Vegas from January 7-10, 2025. The LaCimbali S30 coffee machine uses AI to enhance maintenance and support services. Genuin, a generative AI digital assistant by Things5, personalizes coffee experiences for users. This innovation aims to improve operational efficiency and redefine post-sale support standards in the professional coffee machine industry.

🍺 IWSR predicts a 6% increase in the global demand for "low alcol" beverages by 2027 in the top 10 markets. 75% of Generation Z consumers are drinking less alcohol, favoring lighter or non-alcoholic drinks. In Italy, BVA Doxa highlights the "soft pleasure" trend, with consumers preferring accessible luxury through lighter drinks. 32 Via dei Birrai's 3+2 beer, awarded "Birra Quotidiana" by Slow Food, is an artisanal beer with 3.2% alcohol, available in 0.5 and 0.75-liter bottles, aligning with quality and responsible consumption.

🍫 Finalisti del "Belcolade Award" annunciati da Puratos Italia e AMPI per valorizzare giovani talenti in pasticceria e cioccolateria. Finale il 21 gennaio 2025 a Rimini durante la 46ª edizione di SIGEP. Concorso per under 35; giuria guidata da Maurizio Santin valuta estetica, struttura, gusto, tecnica e regolamento. Sei finalisti: due donne, quattro uomini, da Liguria, Campania, Piemonte, Lazio e Basilicata. Vincitore partirà per un viaggio nei Paesi d'origine del cacao Belcolade.

🏖️ In 2024, Italy welcomed 6.6 million visitors for "turismo delle radici," expected to rise to 7 million in 2025 and 7.3 million by 2026, generating over €5.5 billion by 2026. Average stay is 5.32 nights with €145 spent daily. Key regions include Veneto, Emilia Romagna, Campania, Sicilia, Calabria, Abruzzo, and Puglia. UK, Germany, Spain, and France top the list of countries with increasing arrivals. Italian diaspora numbers 70-75 million globally, expanding to 85 million when including third-generation individuals.

📈 Delta Air Lines celebrates its 100th anniversary with new goals announced by CEO Ed Bastian at the Sphere in Las Vegas. Innovations include the Delta Concierge, a digital tool integrated into the Fly Delta app, designed to optimize travel with AI, alerting passengers about visa requirements and passport expiration dates. Partnerships with Uber and YouTube will offer SkyMiles members benefits, such as earning miles on Uber rides and enjoying YouTube content on flights. Delta will also partner with Airbus in the UpNext innovation lab to explore sustainable aviation technologies and improve fuel accessibility.