Innovazione

📍 Club Elite of Bluvacanze launched a new initiative at Sharm El Sheikh's Sunrise Diamond Beach Resort, offering a 15-day training immersion for four agency groups. Claudio Busca, Bluvacanze's retail director, highlights the importance of training, visibility, and profitability, mentioning a €400,000+ in-house IT platform for business intelligence. The program aims to expand from 107 to 150 elite agencies by the end of 2025 to set an industry standard and ensure economic health by 2030. A series of informational and qualification events will start from March across all Bluvacanze divisions.

🏡 Villa Cortine, a historic estate in Sirmione on Lake Garda's banks, enhances guest safety and stay experience with AGB's wall reader system, preserving the neoclassical aesthetic. The system includes an external wall reader, an internal Energy Saver pocket for "do not disturb" signals and cleaning requests, with real-time room status access via the Accexi cloud software platform. Perimeter access is managed with outdoor readers for secure, unrestricted movement within time restrictions. DOMIA by AGB, a complete Wi-Fi system, minimizes electrical and masonry work, merging tradition with technology for a luxury service.

📍 M Destinations, a new tool by Mangia’s, enhances travel agency relations, launching in March 2025 with a pre-registration option. CEO Marcello Mangia reports excellent 2024 results and announces the Sardinia Resort in Gallura for 2025. The B2B booking platform revolutionizes with digital tools, offering flight search engines, hotel and transfer bookings, AI-created travel descriptions, customizable travel packages, dedicated agency benefits, and incentive campaigns.

🍻 Doreca, Italy's leading independent beverage distributor, featured at Sanremo's "Il Villaggio di Sanremo" during the Italian Song Festival 2025 until February 15, 2025. The company will manage drink areas for all scheduled events and the Brand Ambassadors will present unique sensory experiences with specially created cocktails. Doreca has over 35 years of experience, a capillary presence in each Italian region, and offers over 10,000 products through its stores and website, doreca.it.

📊 In 2024, 13.48% of European Union businesses used AI, marking a 5.45% increase from 2023. Denmark had the highest usage (27.58%), followed by Sweden (25.09%) and Belgium (24.71%). Italy, at 8.2%, showed growth from the previous year's ~5%. The global AI market in the travel sector is projected to reach $5.2 billion by 2030, growing annually by over 16%. The European Commission promotes the Deploytour, which ensures secure data flow, enhancing technology development. Key AI solutions in tourism include MONDO OPENAI, L'ASSISTENTE GEMINI, DEEPSEEK, MISTER COPILOT, POE, APP ALL IN ONE, PERPLEXITY, and MIDJOURNEY photos.

☕ Vittoria Percuoco, Marketing Manager for Caffè Moreno, interviewed at Sigep 2025 by HorecaTv. Caffè Moreno showcased a broad range of products for the Horeca channel, despite market challenges. They aim to maintain high-quality blends known in both Italian and international markets. Foreign visitors at the fair appreciated the various coffee lines, from single servings to vending blends. Horecanews.it covers daily news related to the Horeca sector, involving industry professionals.

📈 Global bookings are rising, but airline revenue growth is slowing down, as highlighted by a Phocuswright report. Travel figures are expected to reach $1.72 trillion by 2025, with online booking growth projected between 8-12% annually. By 2026, around 65% of bookings will be made online. Last year, over 75% of airline ticket spending was done online via airline websites or apps, while overall carrier revenues are set to increase less than 10% annually. Hotel bookings in 2024 surpassed $570 billion, with online reservations expected to account for 58% of the total market by 2026. AI utilization in leisure travel is around 18%, with 65% of users employing it to generate trip ideas. Within the next 12 months, 50% of travelers anticipate using generative AI for their trips.

🎢 Gioco Viaggi, led by Gigi Torre, unveils the 2025/2026 edition of its Cruise Collection catalog, marking 38 years in the cruise business as their core. The operator also releases the 4th edition of Corsica Collection and Montagna Collection catalogs for Summer 2025, featuring enriched content for stays, guided tours, and experiences. The company observed satisfactory results in 2024 and anticipates a positive trend in 2025 with new routes and innovative services catering to unique customer experiences. The evolving cruise market offers diverse options tailored for different preferences, from family-friendly to romantic and luxury cruises.

🍋 At Sigep 2025, Enrico Musumeci, Commercial Manager of Oranfresh, showcased Orangenius, an innovative juicer for Horeca available in two models. Oranfresh has been producing juicers since 1987 and offers a service that requires a minimum of 12 daily uses. They supply oranges year-round, providing Sicilian IGP oranges for six months and then sourcing from the southern hemisphere. Orders are delivered every 24-48 hours with full-service support. A compact model, Espresso, manages oranges, lemons, limes, and pomegranates, providing a flawless juice extraction.

🍕 Perrella Network, with over 40 years in the restaurant distribution sector, presents Mater Mia® 76, a new sourdough yeast with enzymes, developed in collaboration with Lesaffre Italia and master pizza chef Raffaele Bonetta. The product, celebrating Neapolitan pizza tradition, ensures natural fermentation for long leavening and high-hydration dough management. Mater Mia® 76 is named after the Neapolitan Smorfia where '76' stands for pizza. Available exclusively via Perrella Network in 3 kg packages, divided into 300 gram sachets.