ChatGPT apre le porte alle OTA
🏨 Expedia, Booking.com, and other OTAs are integrating directly with ChatGPT, transforming travel planning into chat-based interactions. OpenAI's Apps SDK allows integrated app development within ChatGPT. Features like "Instant Checkout" enable purchases directly in-chat. Current access excludes the EU, but expansion is planned. This shift emphasizes in-chat visibility over traditional web presence. While commissions remain, they're less visible. Disintermediation risks increase, as chat interfaces control data and user interactions, limiting direct hotel contact.
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