Innovazione

🛒 The 24th edition of Forum Retail, organized by iKN Italy, featured nearly 4,000 participants, over 280 speakers, and 40 hours of conferences. BVA Doxa's research presented at the event indicated that 70% of Italian consumers seek new shopping experiences, 88% desire seamless purchase processes, 75% want more personalization, and 63% are willing to share personal data for benefits. KPMG highlighted six key retail trends, including artificial intelligence investment by 64% of global CEOs, the rise of omnichannel integration with over 70% of consumers using multiple channels, mobile shopping projected to reach 62% of e-commerce, and immersive technologies expected to account for 7% of sales interactions by 2027. Additionally, 87% of companies have increased profits through technology in the last two years.

💾 Slope, an "all-in-one" management software, is revolutionizing the hotel sector, optimized for Italian hotels. It integrates room, dining, and additional services management on one platform, featuring a Property Management System (PMS), a booking engine, CRM, channel manager, and modules for restaurant, bar, housekeeping, and wellness areas. Benefits include cloud accessibility, operational flexibility, and process automation, such as guest registration and ISTAT communications. For enhanced financial management, Slope offers payment handling conforming to PSD2 security standards, minimizing fraud risks. Taste by Slope, another module, streamlines the hotel's Food & Beverage service, enabling charge-to-room options and improving communication between staff.

📈 Circana, a leading consumer behavior consultancy, launches Precision Assortment for Retail, enabling distributors to create customized, on-demand assortment plans with real-time flexibility for shelf stocking across various categories, geographies, and channels. The solution integrates product performance with customer loyalty insights for store-level assortment guidance, aiming to match market demands and boost category growth. Circana supports over 7,000 major producers and distributors globally with unique technology and analytics.

🏖️ Confindustria Nautica presented the 12th edition of "Esportare la Dolce Vita" in Singapore, reporting the Italian BBF (Bello e Ben Fatto) sectors including leisure boating, food, jewelry, fashion, and furniture, valued at €161.3 billion, 26.2% of Italian exports. Italy's BBF has a growth potential of €174.5 billion. Italian export to ASEAN countries, including Singapore, can increase by €1 billion. Italy's exchanges with Singapore reached nearly €3 billion in 2023, up 17%. Italian leisure boating production hit a record €4 billion in exports in 2023, a 15.9% increase over 2022, with Italian superyachts holding 51% of global orders. (Genova, 29 October 2024)

🛢 Rubinetteria Paffoni's new Modular Box series offers simple design and easy installation for shower and bath applications, ideal for the hospitality industry's construction and restyling needs. The Modular Box features four combinations with thermostatic temperature control and individual water outlet management. The series allows for easy maintenance, eliminating the need to break walls even after product installation. Available finishes include chrome, steel, matte black, matte white, gold, and brushed gold, ensuring style compatibility. Rubinetteria Paffoni, established in 1953 in Pogno, Piedmont, combines Italian craftsmanship with industrial capabilities.

🏖 Barceló Hotel Group launched "Barcelò Experience", an innovative experiential tourism platform featuring 100% local and authentic experiences. Aiming to authentically connect guests with destinations and contribute to socio-economic development, it promotes equitable economic models and access for local suppliers. The platform includes over 200 entrepreneurs and small businesses, offering 1,800 unique experiences, and transforms hotels into sales channels for tailor-made guest services.

🔍 NEFF collaborates with Michelin-starred chef Michele Lazzarini to launch "Ingredient Stories," an online series exploring culinary tradition, passion, and creativity through unconventional ingredients, available on NEFF's website. Lazzarini's journey from apprenticeship with Marchesi, partnership with Norbert Niederkofler, to revitalizing an ancient village with an agriturismo, reflects in the unique and modern interpretations of traditional recipes featured in the series. NEFF's innovative appliances, like 100% steam ovens and precision induction cooktops, are highlighted as tools that transform these ingredients into culinary masterpieces. NEFF, founded in 1877 and part of the BSH Home Appliances group, prioritizes functionality, design, and reliable technology, evident through inventions like CircoTherm® and SLIDE&HIDE® oven doors.

📈 ACI Blueteam and Emirates launched a direct Ndc connection on the self-booking platform WonderMiles. The integration facilitates the entire booking process, including corporate rates and discount programs. Massimo Gardini, industry relations and trade partners director at ACI Blueteam, emphasizes transparency, operational excellence, and cost savings. Flavio Ghiringhelli, country manager of Emirates in Italy, highlights the enhanced, personalized booking experience for corporate clients.

🏢 Brand Usa and Naar Bespoke Travel concluded a co-marketing operation at the National Railway Museum in Pietrarsa, Naples. Erica Melegari and Antonella Murgolo presented train travel itineraries from Washington DC, accessible via direct flight from Rome by Ita Airways. Throughout 2024, various initiatives, including webiNaar, promote train travel and social media communication. Jackie Ennis of Brand Usa noted a 21% increase in Italian travelers to the US from January to July 2024, surpassing 2023's 467,688 visitors with 566,121 arrivals. The partnership aims to diversify US tourism experiences for Italian and international travelers.

🏠 Italcares, a digital platform co-financed by Italy's Ministry of Tourism, was launched on October 23 in Rome, featuring over 50 thermal and health facilities with more than 200 treatments and 20 programs. Aimed at both foreign tourists and Italian citizens seeking health and prevention excellence, the platform integrates with the Tourism Digital Hub on italia.it. President of Confindustria Federterme, Massimo Caputi, emphasizes Italcares' ability to bridge Italy's gap with countries like Spain, France, and Slovenia in medical tourism.